Essay on customer behaviour

1480 Words Jun 16th, 2014 6 Pages
Jardeleza, AAP
E-COM P 1st

Introduction to E-Commerce
What is Electronic Commerce?
- The exchange of commodities, buying and selling, of products and services requiring transportation, from location to location is known as commerce.
- From a communications perspective, e-commerce is the delivery of information, products/services or payments via telephone lines, Fax, computer networks or any other means.

What is Electronic Commerce?
From an online perspective, e-commerce provides the capability of buying and selling products and information on the internet and other online services.
It refers to a wide range of online business activities for products and services.
Any form of business transaction in
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Pricing is based on quantity of order and is often negotiable.
B2B is used to improve business relationship among orgz. (invoices, cheques, purchase orders, financial reports) are in electronic for.
For Example: Logistic companies
Supplier Management (reduce no. of suppliers, processing coast, and cycle time)
Inventory Management (list of items/product, eliminate out of stock items)
Distribution Management (list of ship’s cargo, purchase orders etc)
Channel Management (reduce labour, time saving)
Payment Management (electronic payment reduce clerical errors, lower transaction fee and coast)

B2C Business to Consumer
In B2C seller is a business organization buyer is consumer.
In this case costumer directly interacts with company, i.e. books and cd’s buy online and internet used as a medium for transaction.
Newspapers reading and weather forecasting are used as a B2C E-commerce.
This type of e-commerce improve the flow of information between firm and customers.
Examples are, and

C2B Consumer to Business
A consumer posts his project with a set budget online and within hours companies review the consumer's requirements and bid on the project.
The consumer reviews the bids and selects the company that will complete the project.
Elance empowers consumers around the world by providing the meeting ground and platform for such transactions.

C2C (Consumer-to-Consumer) or

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