10 Ways to Build a Winning Personal Brand
Personal branding is nothing new. Julius Caesar 's three-word mantra, 'veni, vidi, vici, ' clearly demonstrated his winning-at-all-costs persona. Politicians have successfully developed and packaged their brands to win votes and build coalitions of political power. Today 's marketer, networking aficionado and job seeker find even greater pressure to build a personal brand given the digital tools that are widely available for branding and marketing a personal image and philosophy. However, some young people baulk at the idea of becoming a brand because it seems impersonal. The struggle to develop an identity influences many people to scream, 'I 'm not a brand; I 'm a human being! '
Why Branding Has …show more content…
We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. '[2]
10 Highly Recommended Methods of Building a Personal Brand
Personal branding is the art and science of showcasing knowledge, skills, attitudes, career goals, empathy, career goals and other characteristics. Some critics argue that branding promotes self-censorship and creation of false images, but genuine branding remains true in all interactions including commercial and noncommercial activities. It 's just too difficult to fake your genuine interests. There are many approaches to building your personal brand, but the following 10 methods are an excellent way to begin building your personal brand.
1. Knowing Yourself
You can 't build a brand until you dig deep and understand yourself. It 's critical to know your strengths and weaknesses, core values, skills, attitudes, long-term vision and current tactics or mission before you try to communicate those ideals to …show more content…
Being Yourself
Once you 've identified your own persona, you 've got to operate within those parameters. That doesn 't mean that you can 't stretch yourself and reach for new skills, but you 've got to do it in a way that allows you to be
Personal branding is nothing new. Julius Caesar 's three-word mantra, 'veni, vidi, vici, ' clearly demonstrated his winning-at-all-costs persona. Politicians have successfully developed and packaged their brands to win votes and build coalitions of political power. Today 's marketer, networking aficionado and job seeker find even greater pressure to build a personal brand given the digital tools that are widely available for branding and marketing a personal image and philosophy. However, some young people baulk at the idea of becoming a brand because it seems impersonal. The struggle to develop an identity influences many people to scream, 'I 'm not a brand; I 'm a human being! '
Why Branding Has …show more content…
We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. '[2]
10 Highly Recommended Methods of Building a Personal Brand
Personal branding is the art and science of showcasing knowledge, skills, attitudes, career goals, empathy, career goals and other characteristics. Some critics argue that branding promotes self-censorship and creation of false images, but genuine branding remains true in all interactions including commercial and noncommercial activities. It 's just too difficult to fake your genuine interests. There are many approaches to building your personal brand, but the following 10 methods are an excellent way to begin building your personal brand.
1. Knowing Yourself
You can 't build a brand until you dig deep and understand yourself. It 's critical to know your strengths and weaknesses, core values, skills, attitudes, long-term vision and current tactics or mission before you try to communicate those ideals to …show more content…
Being Yourself
Once you 've identified your own persona, you 've got to operate within those parameters. That doesn 't mean that you can 't stretch yourself and reach for new skills, but you 've got to do it in a way that allows you to be