Sara Baumann, Emma Krill, Alyssa Lenius, Ben Schulz
Mrs. Tautges
Composition for College
15 November 2017
It Has Not Always Been Easy “Easy, breezy, beautiful, Covergirl.” When people hear those four words, most people know exactly what the brand is and what they are selling. For many years, Covergirl has been using that catchphrase to represent their company and their product they bring to the table. Covergirl has changed their image over the fifty-eight years their company has been producing quality makeup. Arguably, Covergirl has broken numerous stereotypes such as gender, race, and sexual orientation, from their beginning advertisements to modern culture. Initially, Covergirl cosmetics were designed for females aged eighteen to fifty-four
Mrs. Tautges
Composition for College
15 November 2017
It Has Not Always Been Easy “Easy, breezy, beautiful, Covergirl.” When people hear those four words, most people know exactly what the brand is and what they are selling. For many years, Covergirl has been using that catchphrase to represent their company and their product they bring to the table. Covergirl has changed their image over the fifty-eight years their company has been producing quality makeup. Arguably, Covergirl has broken numerous stereotypes such as gender, race, and sexual orientation, from their beginning advertisements to modern culture. Initially, Covergirl cosmetics were designed for females aged eighteen to fifty-four