Consumer Behavior: Sam's Club And Shoprite

Supermarkets are also involved in letting consumers get in touch with the products. Supermarkets provide a wide variety of different products. When a new product is about to enter into the market, marketers place small kiosks offering small samples to customers in stores. I have seen, for instance, Sam’s Club and Shoprite use this kind of strategy to get customers involved with their products by testing them.
Finally, another major point discussed by the author in chapter fifteen is checkouts. For some of us shopping is fun until we have to checkout. We always try to avoid long lines at the register. Underhill categorizes checkouts as a necessary evil. The main issue discussed in this chapter is that retailers are failing to recognize how important the location of checkouts is and how it can effect to the entire store. Mostly all of the retail stores I have shopped in have checkouts towards the front of the store. Retailers think is a good strategy for shoppers because after finishing their purchases the exit is it close to them. Although, if we see long lines in the front of the store, we just go away, come back later or even try a …show more content…
that we covered in class. Consumer behavior is considered dynamic because it is constant changing with consumers’ tastes change towards new products. Currently, technological changes are part of our society. We live in an age where the level of technology is increasing day by day. Retailers and marketers are using technology as a main toll to get to customers minds in a faster pace. Therefore, technology will keep moving forward from the grocery segment into retail markets segment. There will be one day where retail stores such as Macy’s, JC Penney and so on will provide self-checkout for customers. Nowadays, the supermarket industry such as Shoprite, Stop & Shop, and A & P in developed countries have included self-checkouts kiosk for