Comparing Two Advertisements

Over decades, whether a person is at a store, outside, or in the comfort of their own home, someone or something will always be advertising a product to get that person to buy it. Advertisements are found everywhere including billboards, buses, trains, magazines, and mainly through television. Often times we come across smoking advertisements. In these two different smoking advertisements that I have found I realized that these are selling the complete opposite meaning of smoking products. This is because of the extreme time differences they were sold on. One of the ads is from the nineteen fifties and the other is a much more modern day advertisement. Even though these two advertisements are selling the complete opposite meaning of smoking …show more content…
I also noticed another similarity which is that they both used pathos as the key strategy to selling their product or information. Since pathos appeals to emotion, the older advertisement appealed using seduction and desire to get the reader’s attention to buy cigarettes. The more modernized advertisement used a horrendous visual picture of the girl whose upper lip is hooked to make the reader feel grossed out which compels the reader to want to read what it says under the picture. They connect the image and textual evidence by stating “get unhooked” under the statistic. Some differences that I saw in both ads is the fact that one used logos and the other didn’t. The older ad seemed to use fallacies in their ad by thinking a woman likes seeing men smoke cigarettes but that’s not necessarily always true. They make the reader think that if they smoke that certain type of cigarette, then they can look like the people in the image, especially if the reader’s male. The modern ad uses statistics instead of using false over exaggeration to get there point across. Another big difference is the fact that they are both using the same idea of a product but they are persuading them to different audiences. The older one is persuading audiences who smoke and want cigarettes while the modern ad is trying to convince the audience to get unhooked to smoking cigarettes because it’s addictive. A lot of this has to do with different generations and time differences as well. Back then, a lot of people who chose to smoke on a regular basis were of the upper class. Smoking was a lot more hip and classy because people were unaware of the bad causes and harsh effects it had on people in the future. So as time went by and people started getting diagnosed with cancer and passing