3. By the 11 “Synthesis of Textbook Standards,” the Willie Horton ad can be considered unethical. The ad shows both candidates running for president, but appears to blame Dukakis for the weekend passes and Willie Horton’s crimes. The ad goes on the state that Horton stabbed a man and raped a woman. The first standard is not to use distorted or misrepresented information. The advertisement does just that when it distorts some of the information. The law that provided weekend passes to criminals was around before Dukakis and the ad makes it seem like it was part of Dukakis’s legislation. It was also Willie Horton that did the stabbing and raping, not Dukakis, but it does not put any of the blame on Horton.
Number seven of the “Synthesis of Textbook Standards” states that an ad should not misrepresent the consequences or effects of the number or intensity of something. The ad only provides one example of something bad that happened and never anything positive. It makes you wonder how many other cases of this happened. The ad creates fear in the …show more content…
The truthfulness of this ad leads it to also be considered unethical. There is some deception behind how many doctors smoke that certain brand or smoke at all. This is involved in the generalization that the ad claims. The social responsibility of this ad is to make a profit. Cigarettes are not actually going to help your throat like the ad claims, but instead hurt you and your throat.
8. In the advertisement “Tobacco Kills 1,200 People Each Day” shows a large group of people wearing shirts with numbers on them all standing outside of a tobacco company. Then all of the people fall down and pretend to have died while one person stand there with a sign that says “Tobacco kills 1200 people each day.” As long as the number in this advertisement is true, then that ad is ethical. However, I do wish that the ad ended with some facts and proof of where the number came
Number seven of the “Synthesis of Textbook Standards” states that an ad should not misrepresent the consequences or effects of the number or intensity of something. The ad only provides one example of something bad that happened and never anything positive. It makes you wonder how many other cases of this happened. The ad creates fear in the …show more content…
The truthfulness of this ad leads it to also be considered unethical. There is some deception behind how many doctors smoke that certain brand or smoke at all. This is involved in the generalization that the ad claims. The social responsibility of this ad is to make a profit. Cigarettes are not actually going to help your throat like the ad claims, but instead hurt you and your throat.
8. In the advertisement “Tobacco Kills 1,200 People Each Day” shows a large group of people wearing shirts with numbers on them all standing outside of a tobacco company. Then all of the people fall down and pretend to have died while one person stand there with a sign that says “Tobacco kills 1200 people each day.” As long as the number in this advertisement is true, then that ad is ethical. However, I do wish that the ad ended with some facts and proof of where the number came