Essay about Company 's Mission Statement : The North Face
Over a half of a century exploring North Face still stand by their mission statement “Provide the best gear for the athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration” (The North Face , 2016 ). The North Face is a pioneer brand, which epitomizes an individualist, blazing it 's own particular trail in quest for flexibility, adventure and new encounters that bolster his spirit. Exploration, flexibility, adventure, freedom, experimentation, independence, challenge, bravery and certainty are a couple of adjectives that speak to the brand.
As part of its mission to start a global movement of Outdoor Exploration, The North Face introduced the Explore Fund (www.explorefund.org) in 2010 and the program has since provided more than $1.5 million in U.S. grants to more than 300 non-profit organizations committed to inspiring the next generation of outdoor explorers and conservationists. In 2015 specifically, The North Face Explore Fund Program Awarded $500,000 to 47 non-profits to get more than 30,000 people outdoors (VF Corporation, 2016).
The North Face, retail and assembling enterprise of open-air clothing and gear, is endeavoring to wind up a pioneer in the easygoing sportswear and outside games hardware markets. The organization now serves a bigger market of easygoing sportswear advertises, as opposed to the claim to fame showcase it initially focused on. By moving into…