Main Message: Northwell’s mission of constant improvement and a dedication to raising THE standard in healthcare is what propels it to industry leadership.
I like it. Something is on the horizon. It’s timeless and forward thinking – Doctor
I like Look North very much. It means there is no end-point – Doctor
We are creating what we expect to be the standard, not just meeting the national standard – Nurse
Moving mountains and raising the bar We are not just meeting the standard. We are raising it – Nurse
It is about going up. Getting better - Frontline
Core Benefit: Employees want to work in an environment that continually strives for excellence. There is pride in working at and being the “best.” They believe that consumers will want to seek …show more content…
Professionals saw it as a call to action to consumers of where to go for better healthcare. The line added the recall of the new name and importantly imbued the system’s name with relevant meaning. Many professionals were also attracted to the symbolism of looking forward, looking up and raising the standard that the direction North implies. Even Professionals who preferred the direction of Revolution of One appreciated the duality of Look North line.
I like how it connects to the name but also says getting better and that we are better - Nurse
That’s how you hold the compass. That makes sense. North is forward and better – Doctor
I didn’t really understand the name when I first heard it. Now I understand it, now it makes sense. It helps the name – Nurse
I like that it says ‘look at us’. It is not only saying look north we are above the standard but also look at Northwell. It’s a double meaning – Nurse
It means that we are not complacent, and it reminds you of the name change -
I like it. Something is on the horizon. It’s timeless and forward thinking – Doctor
I like Look North very much. It means there is no end-point – Doctor
We are creating what we expect to be the standard, not just meeting the national standard – Nurse
Moving mountains and raising the bar We are not just meeting the standard. We are raising it – Nurse
It is about going up. Getting better - Frontline
Core Benefit: Employees want to work in an environment that continually strives for excellence. There is pride in working at and being the “best.” They believe that consumers will want to seek …show more content…
Professionals saw it as a call to action to consumers of where to go for better healthcare. The line added the recall of the new name and importantly imbued the system’s name with relevant meaning. Many professionals were also attracted to the symbolism of looking forward, looking up and raising the standard that the direction North implies. Even Professionals who preferred the direction of Revolution of One appreciated the duality of Look North line.
I like how it connects to the name but also says getting better and that we are better - Nurse
That’s how you hold the compass. That makes sense. North is forward and better – Doctor
I didn’t really understand the name when I first heard it. Now I understand it, now it makes sense. It helps the name – Nurse
I like that it says ‘look at us’. It is not only saying look north we are above the standard but also look at Northwell. It’s a double meaning – Nurse
It means that we are not complacent, and it reminds you of the name change -