Colombia Sportswear Case Study

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Colombia Sportswear is a company based in the United States that does manufacturing and distribution of sportswear and outwear. Paul Lamform the father of Chairperson Gert Boyle presently, founded this company in 1938. Company has it’s headquarter in Cedar Mill, Oregon the unincorporated division of Washington country, Oregon, near Beaverton in the metropolitan area of Portland. Colombia sportswear is also involved in the production of headgear, footwear, skiwear, outwear, camping and equipment accessories. It was the leading seller of ski apparel of America in 2001 (Senior, 2009).
Immediate Competition
The direct competition of Columbia sportswear is based off with its rivals straightforwardly.
Nike: Nike is thought to be a competitive opponent for Columbia. Nike has over $20billion and over revenue and has its own powerful global presence. Nike offers footwear, apparel, accessories, and sports equipment for sell, through accessories and outdoor apparel like the most competing products between the two are the backpacks.
VF Corporation (Timberland and The North Face): VF also is measured to be the direct competition of Colombia sportswear. VF Corporation manufactures designs and distributes its products with the revenues lower than
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High level of competition was portrayed by the model that Columbia experienced with sportswear industry competitors. The leading competitors of the industry are Patagonia, North Face, Under Armour, Cabela’s and Lululemon. Substitute threats were observed to be significant highly due to similar substitute performance and relative prices. New entry threat relatively is because of the increased startup cost and brand recognition and identity need. Buyer and supplier power have highly moderate effect on sportswear of Columbia because of the available substitutes, product quality and competitive

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