Coca Col The Most Famous Carbonated Drink Ever Invented Essay

2264 Words Jan 30th, 2015 10 Pages
One of the biggest brands of the 21st century, Coca Cola is regarded as the most famous carbonated drink ever invented. The beverage was initially promoted as patent medicine but later gained popularity for its cola taste. The popular soft drink brand is known for it’s heritage contained in the logo, and its aspirational, fun-loving attitude portrayed through advertising.
Coca-Cola began in 1886 Atlanta, where Dr John S. Pemberton’s curiosity led him to creating a caramel coloured liquid, which he mixed with carbonated water, to make the original drink. It was sold at a local Pharmacy, receiving an excellent response from those who tried it. The original recipe’s two key ingredients were cocaine and caffeine. The cocaine was derived from coca leaf and the caffeine from kola nut, hence the name Coca-Cola (the ‘K’ in Kola was replaced with a ‘C’ for marketing purposes). The drink was named by Pemberton’s bookkeeper, who also designed the first logo; he thought that the two ‘Cs’ would look great in advertising, and he came up with a visually appealing and distinctive cursive handwritten typeface, called Spencerian. The distinguishable logo design added a significant value to Coca Cola’s reputation and its ability to compete for clients and corporate talent. [[IMAGE OF ORIGINAL COKE SCRIPT LOGO]]
Platt Rogers Spencer developed the Spencerian script. This way of writing was the main form in America during the mid 1800s. At this time, there were very precise ways of writing…

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