Coca Cola Globalization Case Study

Coca-Cola was created in 1886 by a pharmacist named John Pemberton. He fought in the Civil War, and at the end of the world war 2 he decided to invent something that will give him a lot of success in commercial but he never thought of fame but he also achieve that.Sometimes what ever he created fail in pharmacies.He invented many drugs, but always failed getting success and money. So, after when he moved to Atlanta, He decided that he will now try beverage in market, the soda business was rising and gaining market in popularity as a social gathering spot because of temperance the patrons were keepen out of bars, so making a soda-fountain drink would be better then pharmacies and at least will gain him a bit money rather than nothing.And this …show more content…
The first year coca cola sales produced a total of about $50 and today It is a multi billion dollar company. At the beginning of world war II coca cola was bottled in 44 countries and today it operates in more then 200 countries.You can see how much globalisation has effected Coca cola but it also struck it in a bad way that Many …show more content…
External stakeholders of Coca cola are Customers: customers care is very important in all aspects of business operations, Suppliers: suppliers provide a business with stock of raw materials; components parts and finished goods needed for production, Pressure groups: Pressure groups consist of individuals with a common interest who seek to place demands on organisations act in a particular way or to influence a change in their behaviour, Competitors: they are the rival businesses of an organisation, Government: They are a important external stakeholder as it can have a significant influence on business