Essay on Coca Col A Successful Company Of The World

1403 Words Apr 18th, 2016 null Page
Introduction

The Coca-Cola is a world famous carbonated soft drink brand, and it is produced by The Coca-Cola Company of Atlanta, Georgia, USA. This company is best known for its flagship product Coca-Cola which was invented in 1886 by pharmacist John Stith Pemberton (Giebelhaus, 2004). And the Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler and also incorporated The Coca-Cola Company in 1892. This is one of the legend company of the world and the business operation mode of this company also leave a deep impression on the business history. People could get inspired by this successful company and learn from its business operation process.

Background

As we all known, The Coca-Cola Company is a very successful company of the world and it has lots of commercial success cases. For example, the acquisitions history of the company, the notable and major impact of the Coca-Cola advertising, even the impression of popular culture and society. Furthermore, the product life cycle of Coca-Cola is also a very significant topic that people could acquire much knowledge and experiences from this case study. The product life cycle of Coca-Cola is quite different from any other brands or companies, because Coca-Cola has a very unique development procedure and also the success of the Coca-Cola is unrepeatable (Regassa & Corradino, 2011). In this essay, I am going to focus on the four main stages of Coca-Cola.

Main topic Due to the most of the product life cycle…

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