Coca Cola Business Strategy Essay

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Coca Cola since 1886 until now was already 129years invention by Dr. John Stith Pemberton, a local pharmacist. He created a flavoured syrup and took it to his neighbourhood pharmacy, where it was mixed with carbonated water and this cause the first Coca Cola sold in Jacob's Pharmacy in Atlanta on May 8, 1886 at 5cent a glass. Logo of the Coca Cola was created by Frank Robinson hand writing as a bookkeeper of Pemberton. At that time soft drink was sold about 9 glasses in a day, it cause loss for the company in the first year. The sadness is Dr. John Stith Pemberton dead after two years he created Coca Cola in august 1888, meaning that he would never see the commercial success he had been seeking.

Asa G. Candler get the formula of Coca Cola from Pemberton bookkeeper Frank Robinson and bought the business and become a sole owner of Coca Cola Company in 1891. Candler put a lot of effort in advertising the trade mark of Coca Cola through distribute the coupon and calendar that printed with Coca Cola logo. This strategy was effective to promote the brands and attract customer from every state in U.S. When in 1899 Benjamin Thomas, Joseph Whitehead and John Lupton think that Coca Cola could sold in bottle and develop a worldwide bottling system. Unique
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Coke vanilla is one of the new product introduced by Coca Cola Company with the vanilla flavour with coke. Besides, there are almost 500 brands ranging from the actual Coca-Cola to products such as Sprite, Fanta, POWERADE, Minute Maid, and etc. Coca Cola nowadays become the world's largest manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups operating in more than 200

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