Further, although they thought that an investment in such a program could be largely beneficial for
Cineplex, if implemented poorly, the organization’s image and its ability to deliver customer value could suffer widespread harm. Lewthwaite knew that although the following partner options might not meet all the committee’s criteria, she had to evaluate the most important considerations.
LOYALTY PARTNER OPTIONS
Under this option, Cineplex managers would develop and operate the program; they would then know their brand best and would have complete control over the direction of the program and the data ownership.
However, the organization would incur the entire cost estimated at $5.5 million in the first year with diminishing costs in subsequent years. The company would also be fully exposed to the financial risk …show more content…
Points per adult movie transaction Points per concession