Wirthlin Case Study Summary

Decent Essays
1. Wirthlin had to complete the survey in a limited time frame, so other methodologies wouldn’t work.
2. Phone Survey is the fastest way to reach large number of people.
3. Most of the target population was low-income and working on many different jobs. It probably wasn’t an option to find them at home during normal working hours. An effort to catch them at home would have proved futile.
4. Large number of families had to be contacted to select eligible families (one in three thousand?)

1. Most eligible families were unaware that a program is available to help them.
2. Those who were aware of the program were not sure if it was designed for them. They didn’t know if they qualified for the benefits.
3. Health care of children is important

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