Case Study: The Delorean Motor Company

Decent Essays
Introduction
There have been numerous successful companies, however, there have also been many companies that have failed. Unfortunately, The Delorean Motor Company was one of the companies that failed. John Z. DeLorean was the founder and maker of the DeLorean Motor Company that only built one car which was the DeLorean DMC-12. The DeLorean DMC-12 is one of the most well-known cars in America because of the movie classic Back To The Future, but before it became the popular classic car it is today, it was one man's broken dream. Mr. DeLorean lived life recklessly and with lack of restraints; coupled with the desire for fame and fortune that lead to his own downfall. John Z. DeLorean
John Z. Delorean father was an immigrant that worked at
…show more content…
Delorean served in a number of high-level positions for seventeen years before General Motors in 1973, for multiple reasons. The biggest reasons why he left GM was because he did not like the conformist ideas that GM presented and he wanted to build his own automobile company. DeLorean also wanted to become more distinguished and widely known in the automotive industry. He thought he could accomplish more and obtain more fame by building his own company. His continuous boasting did not bode with his overseers. Since Mr. Delorean was a man who wanted it all, he wanted all the fame and glory and wanted no guidelines on how to do it. DeLorean thought he could do it alone and do it better than the people at GM. ("John DeLorean", 2017) Mr. DeLorean was a talented and a hard worker and is widely believed that he might have become the president of GM if he had continued working with them. ("John DeLorean", 2017).
The DeLorean Company The DeLorean Motor Company was founded on October 24, 1975 by John DeLorean. The company was founded in Detroit Michigan and unexpectedly set up factories in Dunmurry, Northern Ireland after they failed to set up in Puerto Rico. DeLorean’s only car was the DeLorean DMC-12, the company had a rough run with lack of demand for the DMC-12 as well as cost overruns and higher estimated break-even point.The Delorean Motor Company is now located in Humble, TX, however this is a mock company because it is not actually associated with the original company
…show more content…
DeLorean’s first car and only car in the DeLorean company was the DeLorean DMC-12. This car was thought to be ahead of its time and a hit with the public. The new Design of this futuristic looking car was very sleek and ahead of the game. It had gull-wing car doors and was also a fairly new design for that the automotive industry and the public were still unsure of how they felt about the doors. The Stainless steel bodywork was also an uncommon design, which made it less prone to rust and significantly raised the price of the car. (Expensive Failures: DeLorean DMC-12). The car was about 25,000 dollars, as well as being sold in a 24 karat gold version which went for about 85,000 dollars. With inflation the price of the car today would be about 70,000 dollars and the 24 karat gold version would be about 238,000 dollars. (Expensive Failures: DeLorean DMC-12). The first prototype was made in 1976 and the production was scheduled for 1979, but by 1980 the factory in which the cars were going to be made in still had not been created and wouldn't be in production until 1981. Finally, after many delays, the car had been finalized and the factories were ready to start assembling the car, but there were still so many problems. The car was built very poorly, it was extremely overpriced and very underpowered. The number of DeLorean DMC-12s created were 9,000, which is a very small number for the first car of a brand new automotive company. (Expensive Failures: DeLorean

Related Documents

  • Decent Essays

    Born April 2nd, 1875, Wamego Kansas, Walter Percy Chrysler was an American automotive industry executive and founder of Chrysler Corporation. Chrysler spent his earlier years as a railroad mechanic, working as an apprentice in the railroad shops at Ellis. He then spent years moving from job to job in the same field, eventually climbing the ranks which lead to the pinnacle of his railroad career, Manager of Allegheny Locomotive. Chrysler’s automotive career began in 1911, when a director of the American Locomotive Company sent him a summons inquiring about his interest in working in the automotive field, a proposition which Chrysler leapt at with enthusiasm. He began his work as production chief for Buick Motor Company, displaying an unrivaled…

    • 179 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    Chevy Swot Analysis

    • 254 Words
    • 2 Pages

    They sold the car for over $2000. “1916 Chevrolet 490” Louis left the business of designing cars and he went back to racing instead. This engine was only made to last up to 2 years,1954 was the next time Chevrolet produced a V8.Only 500 were made and the model died out because of overheating problems. There was an upgraded the tires with…

    • 254 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    William Durant Motivation

    • 533 Words
    • 3 Pages

    Introduction Who was william durant? William Durant was very important to the history of america, if we did not have Durant america would not be the same as it is today. He improved and created many things that would change america. William durant was historically significant through motivation, preparation, and accomplishments. Motivation William Durant was a highly motivated engineer, and he helped change america.…

    • 533 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Henry Ford’s historic assembly line had lowered the cost to making cars as well as the cost of buying them. Mass produced Model T came in one color. It was the first car with a fair price of $295.00. Movie techniques became an American obsession.…

    • 1365 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Detroit City History

    • 1212 Words
    • 5 Pages

    Olds opened the door to opportunity in the automotive business, and Henry Ford noticed. Ford opened his second car company, Henry Ford Co. in the city not soon after Olds. Ford left the company in August 1902, and it became the Cadillac Motor Co. Thus, the luxury car brand Cadillac was the first major automobile company to prosper in Detroit. At this time, Detroit was America's 13th biggest city, with a population of about 286,000 civilians and had begun to truly earn it’s place on the…

    • 1212 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Because of these issues there was a large controversy surrounding the automobile in the 1920s. This controversy is illustrated by the humorist Will Rogers’ remark, “Good luck, Mr.Ford. it will take a hundred years to tell whether you have helped or hurt us, but you certainly didn’t leave us like you found…

    • 1117 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Fordlandia Summary

    • 811 Words
    • 4 Pages

    As mentioned by Grandin, the car industry during these years was an innovation and Henry Ford was the expert in the automobile industry. The Ford industry began in 1908 and ever since then it has being producing cars and trucks. However,…

    • 811 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    1920s Cars Essay

    • 1421 Words
    • 6 Pages

    These cars changed over time and had many purposes. during the prohibition some cars were used to smuggle alcohol to different places. People also began to alter parts on these cars to make them faster. This was also the beginning of NASCAR when people started to race. Even…

    • 1421 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Henry Ford Impact

    • 823 Words
    • 4 Pages

    Henry Ford’s Impacts on Mobilization A major start of the automobile was Henry Ford. He always wanted to help make a way for the middle class to have some of the luxuries of the upper class. His way was the Ford car. One of Henry’s greatest quotes from the book Who Was Henry Ford stated “To do for the world more than the world does for you-that is success” (Michael Burgan 61). This was Henry’s overall goal in life and he thoroughly finished it by allowing people to become more mobile and therefore bringing change in the American landscape, paving a way for equality by means of letting any person work for him, and giving the key to the doorway of much easier and efficient transportation.…

    • 823 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Napoleon made his troop go from Northern Italy into Austria. John Adams is the first president to live in the White House. 1803 Louisiana Purchase was made.…

    • 2442 Words
    • 10 Pages
    Improved Essays
  • Improved Essays

    This goes to show how much money car companies were making. Lastly, although an automobile seemed great, there were many drawbacks. Gas stations weren’t too common so you’d have to carry gas with you in case you run out. If you got lost, there were no concepts of maps so it was hard to find your way back. Also cars in this time lacked safety precautions.…

    • 987 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    The seriousness of the automobile is described in the article which states, “The Model T’s black, boxy shape was by no means elegant. The vehicle also had a reputation for being cantankerous. With a neck-snapping bound and a mournful howl from the transmission, the Model T catapulted ahead... you could do 40 mph if all was well with the engine” (“Industry” 19-20). The Model T, and similar vehicles were designed solely for mobility rather than luxury.…

    • 1849 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    A large percentage of parts on his cars were standardized, making production more efficient. As a result, the infamous Model T was born and well known. Americans all over the country began to buy these cars and the cars started to have a positive effect on their everyday lives. Traveling would become more common throughout the nation and the demand for Ford 's cars continued to increase. The 1920 's was the peak for automobiles being bought by the average…

    • 1094 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    In the mid-1900’s America’s domestic car companies felt little to no threat by its non-domestic competitors. This began to change in the 1960’s when an influx of affordable, yet quality cars made by foreign companies, gained popularity on American soil. In hopes of regaining dominance as the top automobile provider, Ford Motor Company vouched to create a car that was affordable to all Americans, a model later named the Ford Pinto. Although affordable, costing a small $2,000, the Pinto held many manufacturing flaws, and in the end proved to be a dangerous and even deadly car for the American consumer.…

    • 599 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    The impact that Henry Ford made on transportation is one of the only reasons the United States grew and prospered so much at the time. Ford wanted to sell an automobile that anyone could afford to buy. He said “It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise.” On October 1, 1908, the first automobile that Ford Motor Company made was completed. This first automobile was the Model T, it was sold for $825, or about $18,000 in today’s world.…

    • 267 Words
    • 2 Pages
    Decent Essays