Fordlandia Summary

811 Words 4 Pages
In FordLandia, Greg Grandin establishes the occurred in Henry Ford’s automobile industry and what led to the the source of rubber in Brazil. Grandin main focus in this book is the research of the major car manufacturing industry and how it operated. During the research, the findings by Grandin reveals the work by Henry Ford as to how the industry operated and how his project, FordLandia turned out to be. But most closely, Grandin also focuses on Ford’s ambition and how it evolved after FordLandia was established. As mentioned by Grandin, the car industry during these years was an innovation and Henry Ford was the expert in the automobile industry. The Ford industry began in 1908 and ever since then it has being producing cars and trucks. However, …show more content…
It was though all these sources that Grandin was able to conduct his research as to inform everyone about Ford’s car manufacturing and FordLandia. Grandin used information from a variety of sources such as the police Protected Ford and Edison at N.Y. Auto Show, Ford Plans Plane Trip to Brazil Rubber Tract, Burden of Dreams, Documentary, Amazon and the Andes, Ford Tire Plants planned in Brazil, Farquhar and Ford, The Tragedy of Henry Ford, Sega, Recasting the Machine Age, Ford Determined to Secure Schoals, Wheels for the World and Struggle for Rubber were among the sources utilize as part of the …show more content…
As Grandin stated, this was of concern to Ford as the rubber would be needed not just for tires, but for every other part of the car such as “the hoses, valves, gaskets and electrical wires” (PP. 23). Such circumstances is what led Ford to invest in Brazil. Both Firestone and Ford decided to unite as to start an association on the amazon in Brazil. According to Grandin, Brazil produced the vast majority of all rubber and investing in Brazil would be beneficial to Ford. Moreover, it is also stated by Grandin that Ford’s final decision in investing in Brazil surge more after seen the working and living conditions that the latex collectors were in. Ford decided to invest and rubber production was no longer the main interest. However, Ford built an industrial plantation which was surrounded by town homes in which workers would live and would be provided with better nutrition and hygiene than the one they had prior his

Related Documents