The business model:
Aims:
To become the major company in Ecuador, in the pre-cook and meals ready to cook delivery sector, in the next 3 years. Offer the Ecuadorian people an easy and friendly way to buy quality food for their home or offices. Grow the business with the possibility to expand it thru South America or get involve in other E-delivery business.
To provide an income that will allow me to live by myself in Ecuador and save some money so I can invest in my next start-up.
Objectives:
1. 50% market share in the third year.
2. Sales of 700.000 USD during the first year, reaching 3.200.000 USD the third year.
3. Obtaining a gross profit margin of 40% and a net profit margin of 12%.
4. Get the knowledge of an online delivery business, …show more content…
• 2-3 motorcycles for the delivery
• 1 office for three persons (3 desks, 3 computers, 1 telephone line, 1 printer, 1 projector, 1 meeting table)
• Online tracking system, to have an accurate about our orders.
We will start renting one kitchen in La Floresta Quito, a place that will be cheap to rent but is close to all the main sectors of the city. Initially, we will look for a full equipment Kitchen from a restaurant that only serves during the nights, since our service will be from 10:30 to 16:00 . After establishing the company in Quito, will move to Guayaquil with the same business model. Because we only do deliveries the dimensions for the kitchen should not be that big. The renting agreement will be made for 3 at leats years so we can be properly established and take advantage of the place.
6.2 Key people and job function:
• Nicolas Ponce: General Manager and founder or the company. In charge of the logistics, sales, and finance of the company.
• Christian Ponce: President and finance and project consultant.
• Pepe: Senior chef, in charge of the entire production and the creation of the …show more content…
To know more about the background of our employees please go to appendix ##
7. Key activities:
• Software development/ must be friendly user for the user.
• Complete all the paperwork required to establish the company under the Ecuadorian law.
• Quality food production
• Establish an efficient delivery system method.
• Realize an effective launching campaign to obtain customers as fast as possible.
8. Key partners:
• The restaurant where we can rent their kitchen instead of incurring in the cost of building one.
• Good chefs with experience in the field, since gastronomy is not our field of expertise.
• Good software developer, that will give us support to our platform.
• Companies that will sign a contract with us, to delivery food for a part of the company.
• Food suppliers, that will give us premium food and accurate delivery.
9. Cost Structure:
9.1 Fix costs:
• Rent of the kitchen/ small office
• Employees salaries
• Insurance
9.2 Variable costs:
• R&D cost: Development of the application and the web page, as well as maintenance.
• Food production cost.
• Delivery cost.
• Marketing and advertising.
• Legal paperwork for establishing the
Aims:
To become the major company in Ecuador, in the pre-cook and meals ready to cook delivery sector, in the next 3 years. Offer the Ecuadorian people an easy and friendly way to buy quality food for their home or offices. Grow the business with the possibility to expand it thru South America or get involve in other E-delivery business.
To provide an income that will allow me to live by myself in Ecuador and save some money so I can invest in my next start-up.
Objectives:
1. 50% market share in the third year.
2. Sales of 700.000 USD during the first year, reaching 3.200.000 USD the third year.
3. Obtaining a gross profit margin of 40% and a net profit margin of 12%.
4. Get the knowledge of an online delivery business, …show more content…
• 2-3 motorcycles for the delivery
• 1 office for three persons (3 desks, 3 computers, 1 telephone line, 1 printer, 1 projector, 1 meeting table)
• Online tracking system, to have an accurate about our orders.
We will start renting one kitchen in La Floresta Quito, a place that will be cheap to rent but is close to all the main sectors of the city. Initially, we will look for a full equipment Kitchen from a restaurant that only serves during the nights, since our service will be from 10:30 to 16:00 . After establishing the company in Quito, will move to Guayaquil with the same business model. Because we only do deliveries the dimensions for the kitchen should not be that big. The renting agreement will be made for 3 at leats years so we can be properly established and take advantage of the place.
6.2 Key people and job function:
• Nicolas Ponce: General Manager and founder or the company. In charge of the logistics, sales, and finance of the company.
• Christian Ponce: President and finance and project consultant.
• Pepe: Senior chef, in charge of the entire production and the creation of the …show more content…
To know more about the background of our employees please go to appendix ##
7. Key activities:
• Software development/ must be friendly user for the user.
• Complete all the paperwork required to establish the company under the Ecuadorian law.
• Quality food production
• Establish an efficient delivery system method.
• Realize an effective launching campaign to obtain customers as fast as possible.
8. Key partners:
• The restaurant where we can rent their kitchen instead of incurring in the cost of building one.
• Good chefs with experience in the field, since gastronomy is not our field of expertise.
• Good software developer, that will give us support to our platform.
• Companies that will sign a contract with us, to delivery food for a part of the company.
• Food suppliers, that will give us premium food and accurate delivery.
9. Cost Structure:
9.1 Fix costs:
• Rent of the kitchen/ small office
• Employees salaries
• Insurance
9.2 Variable costs:
• R&D cost: Development of the application and the web page, as well as maintenance.
• Food production cost.
• Delivery cost.
• Marketing and advertising.
• Legal paperwork for establishing the