Amor Cubano Case Study In Spanish Harlem

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About 9 years after opening Amor Cubano in November 2007, lines still crawl around the block to get in the restaurant. Founders Julio Quevdo, Mario Zarate and the young couple Dailyn Santos and Jorge Davis brings the Hispanic culture back to the corner of 111th street and 3rd Avenue in Spanish Harlem. Amor Cubano is located at this location so far, and Vivian Baquero (associated with the owner) states, “the idea of starting the company was Julio’s and so he got his friends to work with him to make the business survive” and that became the revolutionary start of bringing get together and Cuban culture back to Spanish Harlem.
Just like any ordinary entrepreneurship business, this small restaurant opening began from a group of friends. Over a period of time, Mr. Quevdo’s friends who helped financing the company leave in search of new
…show more content…
Amor Cubano survived the flood of businesses closing and brings locals and tourist around Harlem a taste of Cuban’s culture. In an interview with Ms. Baquero, she mentions, “The year was hard, I got to admit that without the skills of Julio and friends helping, the company would be suffering. Everything to the cloth of the tables and the atmosphere was chosen by him because he wanted customers to feel at home”. Thus, there were communication, leadership and conceptual skills that were implemented by Mr. Julio, which shows the business was stable enough to survive the recession of 2008. During this period, Amor Cubano instead of closing down, brought together many families, birthday parties, get together, and even anniversary of 50th years where Ms. Baquero noted that this day has become a memory to remember because the celebration was done at Amor Cubano. Today because of service and good communication skills, Mr. Quevdo and his friends brought, comes to show the well orientated business process overall of the

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