Case Study: Snoqualmie Casino

Improved Essays
Purpose: The purpose of this promotion is to increase volume and gaming revenue in fourth quarter gaming by driving a trip for dining or entertainment with the expectation of play associated with the experience.
Brief Description: As a perk of the 2015 contract with the Seattle Seahawks, Snoqualmie Casino has a sponsorship tent at CentryLink field (Touchdown City) during the Seahawks’ home games. For this event, we will bring a promotional wheel with dining credit vouchers valid at any Snoqualmie Casino restaurant outlet for $12, $25, or $50, along with vouchers for one (1) complimentary concert ticket.

Internal Process
• All vouchers will be sent to Revenue Audit via restricted delivery.
• Dining credit vouchers will be redeemed directly
…show more content…
Touchdown City Vouchers Internal Process
• A Marketing team member will check out 2,500 vouchers per Touchdown City event on the Thursday or Friday prior to the event.
• The wheel will be set up at the Snoqualmie Casino booth located in the sponsorship area of CenturyLink Field (Touchdown City).
• Any person 21 and over can spin the promotional wheel.
• Redeemers must be a Crescent Club member to redeem offer.
• All vouchers won at Touchdown City will be associated with a control number for tracking purposes.
• The Marketing team member will check in any unused vouchers upon returning to Snoqualmie Casino for their next shift.
Food and Beverage Procedures
• Guests will present their dining credit voucher valid at the Snoqualmie Casino dining outlet of their choice.
• At Falls Buffet, the cashier will tender the offer as coupon -> $12 or $25 or $50 -> Marketing.
• The cashiers will ask to see the guests photo ID and Crescent Club card, then, they will write the guests name and account number on the certificate.
• The cashier will staple the dining credit voucher to the receipt and turn it in with all other paperwork at the conclusion of their

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