Marketing strategies in a strategic marketing can enable organisations such as Zotter to select the most appropriate outputs, products, and services to generate desirable outcomes for consumers. Marketing and management are the management processes for identifying, anticipating, and satisfying user needs. Organisations like Zotter can become more focused on the products that they forget to consider the needs of consumers. It can be considered as the approach that enables the organisation to consider needs of consumers at first priority. The ideas and strategies of marketing can influence the fulfilment of needs of consumers (Sullivan Mort, et al., 2012). Figure 2: Plan of Case Analysis
3.2. Marketing Problem 1
Zotter has been facing challenge regarding increase in sales through expansion of his brand beyond chocolate related products. It can be said that the organisation has been considering certain ideas of expanding into a range of beauty products based on chocolate such as creamy chocolate soap bars and soothing cocoa butter creams. Along with this idea, the organisation has been considering the establishment of farm with ducks, cows, goats, and chicken next to the Chocolate Theatre. Mr …show more content…
The process becomes dependent on the research of market because the viability of product ideas are analysed. The fundamental objective of this step is to obtain beneficial forecasts of market size, operational costs, and financial projections. The organisations like Zotter are required to determine if the product will fit in the mission and strategy of organisations. Sufficient effort for the product development is directed at the internal research, which includes discussions with production and the purchasing team along with external research of marketing such as consumer and distribution surveys (Freng Svendsen, et al.,
3.2. Marketing Problem 1
Zotter has been facing challenge regarding increase in sales through expansion of his brand beyond chocolate related products. It can be said that the organisation has been considering certain ideas of expanding into a range of beauty products based on chocolate such as creamy chocolate soap bars and soothing cocoa butter creams. Along with this idea, the organisation has been considering the establishment of farm with ducks, cows, goats, and chicken next to the Chocolate Theatre. Mr …show more content…
The process becomes dependent on the research of market because the viability of product ideas are analysed. The fundamental objective of this step is to obtain beneficial forecasts of market size, operational costs, and financial projections. The organisations like Zotter are required to determine if the product will fit in the mission and strategy of organisations. Sufficient effort for the product development is directed at the internal research, which includes discussions with production and the purchasing team along with external research of marketing such as consumer and distribution surveys (Freng Svendsen, et al.,