Strategic Management: Text and Cases, Seventh Edition (Dess, Lumpkin & Taylor, 2004), is a text that focuses on the core topic of strategic management. It as well delves into deep coverage contemporary yet crucial topics of knowledge management, innovation, intellectual assets, crowdsourcing, environmental sustainability, and entrepreneurship, internet strategies and environmental sustainability.
The authors use an accessible and understandable style of writing with the incorporation of a wealth of new and updated illustrations. This in itself is a very great tool in clarifying some of the most pertinent questions associated with Weight Watchers, which has for a long time remained relevant to its purpose. This particular reference is critically …show more content…
The company slows people to attend their free meetings near them. After the meeting, they can then sign up if willing after which they are issued with education materials. This technique often results in 30% conversion rate. The potential consumers are likely to react to this type of strategy since they are not under pressure to decide them. The decision is entirely voluntary although they are enticed by the products and the educative materials. This is a big contrast with the “force free” trials which appears to be imposed on people who did not request them.
Giving the clients the right product
One competitive advantage with Weight Watchers is that they give their customers what they want and not what they need. Most clients are driven by wants into buying products. The company’s weight loss products are based on the gender, activity level, weight and weekly PointPlus allowance, which give room for fluctuations in their daily eating habits. The people are allowed to eat whatever they want, so as they are within their PoinPlus limit.
In conclusion, pursuing these strategies will ensure that the company retains its competitive advantage while remaining relevant to the needs of the market. The strategies are important points if a company is to rise to the top of the industry. Through smart marketing, the principles offer an avenue for any company to become a market
The authors use an accessible and understandable style of writing with the incorporation of a wealth of new and updated illustrations. This in itself is a very great tool in clarifying some of the most pertinent questions associated with Weight Watchers, which has for a long time remained relevant to its purpose. This particular reference is critically …show more content…
The company slows people to attend their free meetings near them. After the meeting, they can then sign up if willing after which they are issued with education materials. This technique often results in 30% conversion rate. The potential consumers are likely to react to this type of strategy since they are not under pressure to decide them. The decision is entirely voluntary although they are enticed by the products and the educative materials. This is a big contrast with the “force free” trials which appears to be imposed on people who did not request them.
Giving the clients the right product
One competitive advantage with Weight Watchers is that they give their customers what they want and not what they need. Most clients are driven by wants into buying products. The company’s weight loss products are based on the gender, activity level, weight and weekly PointPlus allowance, which give room for fluctuations in their daily eating habits. The people are allowed to eat whatever they want, so as they are within their PoinPlus limit.
In conclusion, pursuing these strategies will ensure that the company retains its competitive advantage while remaining relevant to the needs of the market. The strategies are important points if a company is to rise to the top of the industry. Through smart marketing, the principles offer an avenue for any company to become a market