Jamaican Breeze Target Market The type of consumers we will target to drink our Non-Kause Jamaican Blue Mist mainly will be between the ages 21-50. I believe it is important to get the attention of young, middle and older age adults. Preferably adults who are seeking to own or work for a corporation or business. Not all business meetings after hours consist of consuming alcohol. Our company want to bring in a healthier non-alcoholic beverage, which consumers will have the thought of purchasing our products in stores, restaurant menu or online. Moreover, I live in Chesapeake, and the current population as of 2014 is 233, 371 people. The possible candidates in my local area include: 91.2 percent of persons with a high school diploma, 25.3
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One of the ways my company non-alcoholic beverage will compete is the consumers will benefit through healthy nutrition of our products. Some of the non-alcoholic beverage will include a high capacity of anthocyanins. Anthocyanins contain a high volume of antioxidant, which help people to withstand from free radicals. Free radicals in the human body can cause development of degenerative diseases. Moreover, I believe my potential future competitors will be Blue Ridge Beverage, which distributes some of the largest beverage manufacturers in the world. For an example, Red Bull, Dr. Pepper, Snapple Group, and Nestle’. In addition, some of the entry barriers for new competitors in the market is changing the consumers’ hearts and mind for my product. So it is important for my company to acquire the knowledge of the market and build a sustainable barrier against the competition. Since I am a start-up company, there will have to be a lot of convincing for consumers’ to now take interest in my new non-alcoholic beverage.
Company’s …show more content…
Our non-alcoholic beverage will provide possible incentives for consumers who purchased our product. Non-Kause Jamaican Blue Mist will be affordable and consumers will be able to purchase the product in some convience stores, grocery market and online. Furthermore, our company believe to reward consumers for shopping for our products, be engaged in the latest social trends, keeping the quality of our non-alcoholic beverage up to standard. These are some of the key important factors to win-over the consumers.
Identify marketing tactics Some methods our company will use to market our products are online, ads and social media. It is important to have a statement of benefit or Appeal such as “healthy-savvy choice” or our non-alcoholic beverages uses no “artificial flavoring”. In addition, our company will distribute are non-alcoholic beverages through Cocoa-Cola or team up with other competitors distribution channels. Since our products promotes a healthier-choice of fruit beverage, it will be important to distribute our product in health food stores such as Whole Food
One of the ways my company non-alcoholic beverage will compete is the consumers will benefit through healthy nutrition of our products. Some of the non-alcoholic beverage will include a high capacity of anthocyanins. Anthocyanins contain a high volume of antioxidant, which help people to withstand from free radicals. Free radicals in the human body can cause development of degenerative diseases. Moreover, I believe my potential future competitors will be Blue Ridge Beverage, which distributes some of the largest beverage manufacturers in the world. For an example, Red Bull, Dr. Pepper, Snapple Group, and Nestle’. In addition, some of the entry barriers for new competitors in the market is changing the consumers’ hearts and mind for my product. So it is important for my company to acquire the knowledge of the market and build a sustainable barrier against the competition. Since I am a start-up company, there will have to be a lot of convincing for consumers’ to now take interest in my new non-alcoholic beverage.
Company’s …show more content…
Our non-alcoholic beverage will provide possible incentives for consumers who purchased our product. Non-Kause Jamaican Blue Mist will be affordable and consumers will be able to purchase the product in some convience stores, grocery market and online. Furthermore, our company believe to reward consumers for shopping for our products, be engaged in the latest social trends, keeping the quality of our non-alcoholic beverage up to standard. These are some of the key important factors to win-over the consumers.
Identify marketing tactics Some methods our company will use to market our products are online, ads and social media. It is important to have a statement of benefit or Appeal such as “healthy-savvy choice” or our non-alcoholic beverages uses no “artificial flavoring”. In addition, our company will distribute are non-alcoholic beverages through Cocoa-Cola or team up with other competitors distribution channels. Since our products promotes a healthier-choice of fruit beverage, it will be important to distribute our product in health food stores such as Whole Food