Case Study Of Coca Cola

2072 Words 9 Pages
INTRODUCTION TO THE INDUSTRY

THE SOFT DRINK INDUSTRY

After many experiments in trying to make a beverage there was an evolution in 1781, when the worlds first cola flavored beverage was introduced & since then these drinks were called soft drinks only to separate them from hard drinks which was the term used for all alcoholic drinks. The main or mass production of soft drinks started during 1830’s with Soda water being produced on large scale. Soft drinks are differentiated from hard drinks, as they do not have any alcohol content. To specify broadly these beverages, included a variety of regulated carbonated soft drinks, bottled water, sport drinks, juices, diet & caffeine free drinks, juice drinks, & even ready to drink tea/coffee packs.
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Today Coca-Cola is not just recognized as just another company but it is considered as a revolution in beverage market and has achieved some of the very ambiguous milestones stated below which make Coca-Cola such an important company in any market of the world:

• Coca Cola has been the most valuable brand in the world for 13 consecutive years until it lost its title to Apple in 2011.
• Of the 55 billion servings of all kinds of beverages drunk each day (other than water), 1.7 billion are Coca-Cola trademarked/licensed drinks.
• About half of the beverages available in world are Coca Cola products.
• Coca-Cola was the first soft drink to be had in space in the year 1985.
• The Coca-Cola brand is worth $74 billion, while Budweiser, Pepsi, Starbucks, and Red Bull combined are worth about $50 billion.
• Coca-Cola spends more money on advertising than Microsoft and Apple combined.
• Around the world, the average person consumes a Coca-Cola product every three days.

Today Coke remains a powerful brand with over a century of history behind it. As a result, items featuring previous incarnations of the Coke image have become classic pieces of India. The success of the Coca-Cola brand has made it an icon not just in the world of brand marketing but of world history. It symbolizes the popularity of a soft drink as well as the dominance of entrepreneurialism in the twentieth century and

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