SWOT Analysis Of Coca Cola

Improved Essays
By using the SWOT analysis, Coca cola has developed many succeeded marketing strategies overtime.
The company not only clearly acknowledges their Strengths are Brands equity, Economic of scale and the Coca cola system but they also willing to apply those competitive advances in a rational level. Being recognized as one of world’s leading brands by Interbrand, Coca cola with its vast global presence and unique brand identity is definitely one of the costliest brands. Moreover, the corporation is the largest manufacturer and marketer of non-alcoholic beverages in the world. The statistic has shown how large the company economic of scale is when approximately 40% of the global non-alcoholic beverages industry is controlled by Coca-Cola. Lastly,
…show more content…
For years Coca Cola is considered as one of the strongest brands in the world and they do not hesitate to use that advantage. As the result, Coca Cola has been succeeded in creating brand loyalty among its consumers. This is a result of sustained marketing efforts starting from early 20th century. Coca Cola has adopted innovating marketing techniques right from the times of Candler and Robert Woodruff. Apart from usual advertising through billboards and newspapers Coca Cola focused on organizations, universities and colleges and this increased sales while promoting the brand name.
Continue with Coca Cola’s global strategy. It has adopted a global strategy -using a mix of central and local marketing functions in order to achieve maximum marketing and distribution effectiveness. Using this, Coca Cola maintains the strong global brand while introducing the local elements in the marketing to make sure that the product image is in harmony with the local culture.
Finally, Coca Cola follows out to in approach while developing new products. Coca Cola has always preferred taking note of customer preferences and designing its products according to them, based on these, the company either introduces a new product or acquires a company producing the suitable product. It changes the product portfolio according to customer
…show more content…
Currently, Coca Cola makes use of the annual analysis conducted by Accenture on behalf of International Food & Beverage Alliance (IFBA), which measures how companies in the food and beverage industry comply with IFBA’s responsible marketing commitment. The company is also working with a third party to develop a comprehensive program to help ensure that our global marketing consistently to achieve its goal. Coca Cola is a part of voluntary national and regional responsible marketing pledges covering nearly 50 countries. These pledges bring the global responsible marketing commitment to life locally and include local monitoring and

Related Documents

  • Decent Essays

    Also it is a product that is grappled to our customs. Using advertising is great to influence the public. Also perceives a target analysis where consumers take as a preference that is affecting the emotions of consumers and stimulates the emotions of the consumer that is reaches the heart of us as their commercial persuasive are come as familiar model or customs, like parties, family moments as also awakens the concept and values of life which awakens the interest to take the drink. This is why Coca Cola has lasted over many years is a drink with refreshing taste, most consumers take it. First, it is necessary to classify Coca Cola as a drink which aims to stimulate the emotions of the consumer, as everything about postmodernism, as it is a brand that reaches the heart of the consumer through incredible and persuasive commercials parties, moments family , concepts and values that somehow awaken product consumption and popular interest in the company.…

    • 1077 Words
    • 5 Pages
    Decent Essays
  • Superior Essays

    CONCLUSION: Coca – Cola has had many success as well as challenges to overcome in the few decades in China. The external factors from Chinese environment have influenced company’s internationalization strategies when it penetrated into this market. The shift of the market expansion strategy of Coca – Cola from Franchises to Joint Ventures, and then to the current combination of two entry modes proved the influence of Political, Economic and Social factors to the company. Besides, Technological factor also plays an important role in the successful of marketing and promoting strategy of the company.…

    • 1178 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    There are many ways Campbell’s Soup Company measures success, here are some of the ways they do that. Campbell’s Soup Company measures success by looking at the volume and value of their sales. For example by analysing their annual sales report, Campbell’s knows how much profit they made for the year and if they met their goals or not. Campbell’s also measures success by evaluating their ability to adapt to changes in the market. Meaning their ability to adjust to competitors prices.…

    • 567 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Mean Joe Commercial

    • 1075 Words
    • 5 Pages

    Coca-Cola is one of the largest and most well known brands across the entire world. They’ve been around for 130 years, and have one of the most popular drinks across the globe. The amount of power and influence they possess is limitless. They have all the money and resources to reach out to billions of people and make a permanent change globally. Marketing has always been a high priority for every large corporation, as for Coca-Cola, they take a strong initiative to make sure they get their message across both creatively and clearly.…

    • 1075 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Coca Cola Advertising

    • 1909 Words
    • 8 Pages

    “Coca-Cola has now become a beacon in today 's society, representing the motherland America.” This statement sums up the idea of how this soda company, which all begun in 1886, has revolutionized itself to be a worldwide phenomenon and the world’s number one power brand (How Coca Cola Changed the World). A power brand is a brand that is very well known in its market and sells a large quantity of its good or service and Coca-Cola has been considered this for quite a time now. The creation of this soda started with a pharmacist in Atlanta, Georgia, who decided to play around with a caramel scented concoction and mix it with carbonated water. The positive feedback from customers started the selling of this drink termed “Coca-Cola” for five cents…

    • 1909 Words
    • 8 Pages
    Superior Essays
  • Decent Essays

    100 years ago something happened that went worldwide,coca-cola brought its current formula to the market. Coca-cola is one of the biggest drink companies in the world and one of the most loved drinks too. Coca-cola has changed america in many different ways like giving people a drink they love to taste.…

    • 49 Words
    • 1 Pages
    Decent Essays
  • Superior Essays

    The Coca-Cola Company, a multinational beverage corporation founded in 1886 by Dr. John S. Pemberton and Frank M. Robinson, is most well-known for its flagship product Coca-Cola. The Company makes its beverage products accessible to global consumers through its network of bottling and distribution operations, distributors, wholesalers and retailers. Coke has kept a firm lead in the U.S. carbonated drinks market, with 48.6% market share, made 44.29 billion dollars in 2015, and not only is it the top nonalcoholic beverage company, it is also one of the world’s most recognisable brands. Its recognition also comes with being associated to its home country, America, and perhaps the values it stands for.…

    • 1112 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    To remain relevant, Australian Coca Cola Company can engage Coke’s 360 degree engagement plan that develops and promotes low or no calorie beverages. Develop positioning strategy Make a situating proclamation for every unique client division in Australia. Utilize predictable organizations that are prominent in Australia, for example, "for this intended interest group in Australia, the brand gives these imperative advantages that the rivals can 't match. " Use the situating articulation to make convincing messages to spur the prospect to purchase. Consolidate the key components of the situating proclamation in all the promoting correspondences with the goal that prospects get predictable messages at each one purpose of contact with your…

    • 810 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Currently, the firm has more than 40 percent of market share of the soft drink market, and it presents more than 160 countries in the world. With ongoing demands from consumers, Coca-Cola makes several new products to fulfill the consumer’s needs. Energy drinks, non-sugar products, and teas are the primary drinks of the firm to distribute to the market in the last 5 years. In fact, the carbonated drink industry…

    • 1050 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The coke mission statement serves to refresh the world, inspire moments of optimism and happiness and create value and make a difference. Though the Pepsi market is growing the company does not strive to complete any mission leaving coke as a more reparable brand. Coca-Cola recently enacted a new marketing strategy in the food and beverage industry: If you are going to sell the stuff, you better talk about the stuff. Felix Salmon notes “in blind taste tests of wine, people almost invariably prefer sweeter varieties. This hardly means sweeter wines are always better—and Pepsi is sweeter than Coke” (Felix Salmon).…

    • 749 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    There are many factors that serves as the driving changes in The Coca-Cola Company. Rivalry among existing firms and new products is one of the factors. As the world's largest beverage manufacturer, distributor and the leading producer and marketer of soft drink industry, The Coca-Cola Company though was a company with the most obstacles (Abdul Munam et.al. ,2012). Currently Pepsi Co.…

    • 1215 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Coke Case Study

    • 2928 Words
    • 12 Pages

    Pepsi focused on young customers who have not yet formed spending habits and rely on Coca-Cola. In 1985, Pepsi's market share has reached 17.8% and Coca-Cola’s is 22% (Schindler, 1992). The leading position of Coca-Cola Company in the beverage market suffered the most serious challenge. After conducting a series of market research, Coca-Cola was confident that it had sufficient information displaying the new cola would be more popular than the old Coke and Pepsi cola (Greising, 1998). On April 23, 1985, New Coke officially came onto the market.…

    • 2928 Words
    • 12 Pages
    Great Essays
  • Improved Essays

    It appears that by the sheer size of the company, range of market area, and level of employee satisfaction, the Coca-Cola Company has created a strong foundation for success for the company and for their many…

    • 1242 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The company rightly claims its hold over the Indian market and remains one of the most famous soft drinks in India. All the contemporary beverages use various marketing strategies to keep a hold on the Indian market. The most powerful strategy that ensures a company's reach to the market and thus to the public is through advertisements. Coca-Cola put its constant efforts to reach the masses and has secured its place in top beverage company in India. From heart touching song Umeedon Wali Dhoop, Sunshine Wali Aasha to advertisements with a ‘desi tadka’, Coca-Cola has been able to attract the masses and thus, it has always moved a step forward…

    • 2443 Words
    • 10 Pages
    Improved Essays
  • Great Essays

    Case Study Of Coca Cola

    • 2072 Words
    • 9 Pages

    • Coca-Cola spends more money on advertising than Microsoft and Apple combined. • Around the world, the average person consumes a Coca-Cola product every three days. Today Coke remains a powerful brand with over a century of history behind it. As a result, items featuring previous incarnations of the Coke image have become classic pieces of India. The success of the Coca-Cola brand has made it an icon not just in the world of brand marketing but of world history.…

    • 2072 Words
    • 9 Pages
    Great Essays