SWOT ANALYSIS FOR COKE
Strength:
1)Extensive beverage distribution:
Coke’ s success is base on distribution and transporation system. Since Coca Cola has been operating in more than 200 countires, one can claim that Coca Cola has the most extensive beverage distribution. The reason is because demand is very high. That’ s why Coca Cola can try varied distribution system to sell the product. Manual Distribution Centre, for example, is the system in populated areas of Africa. MDC’ s are independent businesses providing coke bottle only once it is purchased for the first time. Such different distribution systems can only be implemented if resources and vast presence of the company are good enough.
2)Customer loyalty:
Since Coke has it’ s own …show more content…
PepsiCo especially moved into food category and introduced many new brands. Moreover PepsiCo has been sponsor to one of the biggest sport organization and event NBA. Coca Cola in return made a contract with MLS. Coca Cola and PepsiCo therefore have been competing in marketing aspect and this affects the sales of Coke directly.
2)Raw material scarcity:
Water is the major raw material in Coke’ s production. Since the world has been undergoing water scarcity, this affects Coke’ s future of existence and forces Coca Cola to find a much more efficient way to comsume water.
3)Inflation:
Every company needs to set it’s price according to major factors in macroeconomic environment. Economy as being one of the most important factors, companies suffer from inflation and any other dolar change in economy. Coke has also tried to increase and reduce it’ s price accrodingly.
4)Target group being young:
Since Coke has been targeting all ages. It has to promote accordingly. Claiming that Coke can be consumed everyday and promoting accoridingly would create a negative perception. Children shouldn’ t obviously consume it everyday.
5)Different rules and regulation in different
Strength:
1)Extensive beverage distribution:
Coke’ s success is base on distribution and transporation system. Since Coca Cola has been operating in more than 200 countires, one can claim that Coca Cola has the most extensive beverage distribution. The reason is because demand is very high. That’ s why Coca Cola can try varied distribution system to sell the product. Manual Distribution Centre, for example, is the system in populated areas of Africa. MDC’ s are independent businesses providing coke bottle only once it is purchased for the first time. Such different distribution systems can only be implemented if resources and vast presence of the company are good enough.
2)Customer loyalty:
Since Coke has it’ s own …show more content…
PepsiCo especially moved into food category and introduced many new brands. Moreover PepsiCo has been sponsor to one of the biggest sport organization and event NBA. Coca Cola in return made a contract with MLS. Coca Cola and PepsiCo therefore have been competing in marketing aspect and this affects the sales of Coke directly.
2)Raw material scarcity:
Water is the major raw material in Coke’ s production. Since the world has been undergoing water scarcity, this affects Coke’ s future of existence and forces Coca Cola to find a much more efficient way to comsume water.
3)Inflation:
Every company needs to set it’s price according to major factors in macroeconomic environment. Economy as being one of the most important factors, companies suffer from inflation and any other dolar change in economy. Coke has also tried to increase and reduce it’ s price accrodingly.
4)Target group being young:
Since Coke has been targeting all ages. It has to promote accordingly. Claiming that Coke can be consumed everyday and promoting accoridingly would create a negative perception. Children shouldn’ t obviously consume it everyday.
5)Different rules and regulation in different