1. Coca-Cola soda-produced by Coca-Cola company.
2. Toyota Fielder-a brand produced by Toyota company.
Strategies employed by the Coca-Cola company in producing their products.
The Coca-Cola company is a worldwide business operating on a local scale in any place they do business. The company is recognizable globally. It has a strong system comprising of many bottling partners and itself. All the partners distribute the products to the suppliers-grocery stores, restaurants and many other places all over the world. The company has been able to reach higher targets in their productivity activities thereby making more profits. Focus to achieve more the key strategy applied by Coca-Cola company according to my illustration below.
First, the company focused on increasing revenue and profits. Segmented revenue growth strategy has been used in a way that shows variations in the types of markets. It has also focused on giving incentives to their workers in order to boost their morale. To the new markets, the company focused on increasing the volume of sales, enhancing affordability of its beverages and establishing a firm foundation for their future success. To the existing markets, the company focused more on the balance between the volume of sales and pricing. On developing markets also, the company’s primary focus was on increasing profits. This was done by giving out small premium packages like aluminum and glass bottles. Through the focus to and by the application of the market segment strategy company organic revenue increased by 4% in 2015. It also gained the global world share. Secondly, the company focused on efficiency. This was due to the need to rebuild growth momentum. There was also need to increase financial flexibility. The company also focused on increasing efficiency in production while reducing costs. This was done by cutting some of the costs incurred often. Expenditure on media marketing was reduced which made the company find a new savings in the chain of supply worldwide. Overall the company managed to realize make more than $600 million in productivity increase in 2015. The money was then used to invest more on the company’s brands. It is concluded that, focus was the key strategy used by the Coca-Cola company to achieve many goals. It is seen that, the company managed to increase on the revenue and profits. The company has also been able to reach out too many communities and cultures throughout the world through its focus. The argument also shows that the company has invested more and more on its brand. The Strategy applied by the Toyota company in producing its products The Toyota motor corporation is a company involved in the production of automobiles, industrial and commercial vehicles. It is located in japan and its headquarters located in Toyota city. The company has nearly 600 subsidiary companies. The company also has many assembly plants in many countries. Apart from automobiles, the company also manufactures other products like, rubber, automatic looms, synthetic resins, cotton and woolen goods. The company has been able to establish itself through world the combination of cost minimization strategy and differentiation strategy. The minimization cost strategy is also known as cost leadership generic strategy. …show more content…
The strategy aims at reducing cost of operation of the company. It also aims at minimizing the selling prices. The company applies the method known as the just-in time manufacturing method. This method addresses the strategy of minimizing waste, response time and the inventory cost. On the other hand, the differentiation strategy also known as the broad differentiation aims at developing business and enhancing uniqueness and ensuring the company’s competitive advantage. When the two are combined the company maximizes efficiency. Uniqueness leads to attractive nature of products to all markets. Hence, Toyota fulfills its strategies. Coca-Cola mission statement. According to 2015 annual report, Coca-Cola company focused on three things in their mission statement. The first mission was to make sure they refresh all the people worldwide. the other mission was to inspire moments of happiness and optimism through all their actions and brands. Lastly, their mission was to make difference in the industries and create value. The company is a global business and therefore produces and markets its produce in many nation of the world. According to the annual report, some of these
2. Toyota Fielder-a brand produced by Toyota company.
Strategies employed by the Coca-Cola company in producing their products.
The Coca-Cola company is a worldwide business operating on a local scale in any place they do business. The company is recognizable globally. It has a strong system comprising of many bottling partners and itself. All the partners distribute the products to the suppliers-grocery stores, restaurants and many other places all over the world. The company has been able to reach higher targets in their productivity activities thereby making more profits. Focus to achieve more the key strategy applied by Coca-Cola company according to my illustration below.
First, the company focused on increasing revenue and profits. Segmented revenue growth strategy has been used in a way that shows variations in the types of markets. It has also focused on giving incentives to their workers in order to boost their morale. To the new markets, the company focused on increasing the volume of sales, enhancing affordability of its beverages and establishing a firm foundation for their future success. To the existing markets, the company focused more on the balance between the volume of sales and pricing. On developing markets also, the company’s primary focus was on increasing profits. This was done by giving out small premium packages like aluminum and glass bottles. Through the focus to and by the application of the market segment strategy company organic revenue increased by 4% in 2015. It also gained the global world share. Secondly, the company focused on efficiency. This was due to the need to rebuild growth momentum. There was also need to increase financial flexibility. The company also focused on increasing efficiency in production while reducing costs. This was done by cutting some of the costs incurred often. Expenditure on media marketing was reduced which made the company find a new savings in the chain of supply worldwide. Overall the company managed to realize make more than $600 million in productivity increase in 2015. The money was then used to invest more on the company’s brands. It is concluded that, focus was the key strategy used by the Coca-Cola company to achieve many goals. It is seen that, the company managed to increase on the revenue and profits. The company has also been able to reach out too many communities and cultures throughout the world through its focus. The argument also shows that the company has invested more and more on its brand. The Strategy applied by the Toyota company in producing its products The Toyota motor corporation is a company involved in the production of automobiles, industrial and commercial vehicles. It is located in japan and its headquarters located in Toyota city. The company has nearly 600 subsidiary companies. The company also has many assembly plants in many countries. Apart from automobiles, the company also manufactures other products like, rubber, automatic looms, synthetic resins, cotton and woolen goods. The company has been able to establish itself through world the combination of cost minimization strategy and differentiation strategy. The minimization cost strategy is also known as cost leadership generic strategy. …show more content…
The strategy aims at reducing cost of operation of the company. It also aims at minimizing the selling prices. The company applies the method known as the just-in time manufacturing method. This method addresses the strategy of minimizing waste, response time and the inventory cost. On the other hand, the differentiation strategy also known as the broad differentiation aims at developing business and enhancing uniqueness and ensuring the company’s competitive advantage. When the two are combined the company maximizes efficiency. Uniqueness leads to attractive nature of products to all markets. Hence, Toyota fulfills its strategies. Coca-Cola mission statement. According to 2015 annual report, Coca-Cola company focused on three things in their mission statement. The first mission was to make sure they refresh all the people worldwide. the other mission was to inspire moments of happiness and optimism through all their actions and brands. Lastly, their mission was to make difference in the industries and create value. The company is a global business and therefore produces and markets its produce in many nation of the world. According to the annual report, some of these