Case Study Of Apple And Apple

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Apple Inc.’s iPhones is dominating in the smart phone market segment, and the only two competitors were Samsung and LG (the hardware side). When it comes to the software, Google’s Android had been the only threat to Apple’s IOS software. But the situation now seems to be changing for Apple, after Google Inc., has launched its smart phone “Pixel”.
Situation
Primarily, the tug-of-war appears to be between Apple’s iPhone and Google’s Pixel, or perhaps, between the big players in the smart phone manufacturing industry. Consequently, thousands of accessories manufacturers, that are directly linked with the business and performance of companies such as Apple and Google would also get effected by this shift in the smart phone market. For instance,
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Having Google Inc.’s reputation in mind, the accessories companies around the world needs to figure to take the first-mover advantage, and decide if they should start manufacturing the accessories for Google’s pixel phone. If they do so, then it triggers a bandwagon effect, wherein, to stay competitive, the traders and companies in accessories manufacturing must also launch accessories relating to the target product on the same day that product is launched. That means, the announcement of one product has a contingent result on another (Hill & Hult, 2016, p. …show more content…
Since, Google’s software is running on all the smartphone (except iPhone), it should be considered as Google is already having a competitive advantage over its competitors in knowing consumer’s taste and preferences. Now, Google Inc., should focus more on support activities; like how to communicate with the potential customers, marketing strategy, reaching out to retailers etc., (Hill & Hult, 2016). For example, in the US market, activities like convincing the network provider companies to provide Pixel phones on their network contract and offer those company with good monetary and strategic benefits. In other words, the network providing companies would agree to sell Pixel phones if Google catalogs the incentives to those companies if they agree to offer the Phone through their network. By doing that, Google not only marketing its phone through network providers channel, but it is also making its customer to own “Pixel” in a hassle free and affordable

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