Situation
Primarily, the tug-of-war appears to be between Apple’s iPhone and Google’s Pixel, or perhaps, between the big players in the smart phone manufacturing industry. Consequently, thousands of accessories manufacturers, that are directly linked with the business and performance of companies such as Apple and Google would also get effected by this shift in the smart phone market. For instance, network providing companies and accessories manufacturing companies would get effected as a result of a product’s success or failure and would create the global market, to shift to another product. Since, the global …show more content…
As, when the Android users know that “Pixel” is a product of Google Inc., they would be more interested in using the Android on Google’s owned phone rather than running it on other company’s hardware. But the biggest challenge before Google is “How to get the consumer’s attention to Pixel phone?”. Though, from the technical features that it talked about Pixel phone, it is clear that Google had once again been a good competitor to Apple and had beaten Apple head-to-head with most of its products.
This time it has made a quality product that is in direct competition with Apple’s iPhone (Wolff-Mann, 2016). But, Google Inc.’s support activities would play a crucial role in deciding the fate of Pixel phones. As stated by Hill and Hult, (2016) “In terms of attaining a competitive advantage, support activities can be as important as, if not more important than, the primary activities of the firm” (p.