Essay on Case Study Apple 2006

2436 Words Mar 10th, 2012 10 Pages

Prepared by:
AYURO, Roselyn
CULPA, Cielo Mae
CANO, Russel Paul
EDER, Greniel Ann
PEREZ, Jessamae
DATE: February 20, 2012
TO: Apple Computer and Steve P. Jobs (2006): Pixar Animation and Walt
Disney Company
FROM: Accounting Students Consulting Team, UMAK Chapter
RE: Analysis of Apple Company’s future and its competitive advantage

 This report aims to evaluate Apple Computer • past and present performance in order to most importantly stipulates the future position of this largely successful company. Being that the company’s objective centers on increasing profits, increasing market share, and maintaining brand image.,
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iTunes accounts for 20% of the pay per download music market.
A number of cutting edge software applications (e.g. iLife, Final Cut Pro) and its operating system Mac OS X also contribute to the firms overall success, without one being specifically important.


Apple was by two college dropout students: Steve Wozniak and Steve Jobs with the motto of “Think Differently”. In the early 1980s, Steve Wozniak left the company and Steve Jobs hired John Sculley as the President of the company. After facing many failures, Apple launched its Macintosh computers for house hold users. In mid 1980s, Steve Jobs had to leave the company because of his controversial relations with the president. At that time John Sculley rejected the offer of Microsoft‘s CEO, Bill Gates to license the Macintosh operating system to Microsoft.After this refusal, Gates developed DOS operating system and in late 1980s, thecompetition between DOS and Macintosh decreased Apple’s sale, workforce andresignation of John Sculley. So, Apple’s current CEO planned to purchase Next Step operating system of Jobs in order to improve the Macintosh operating system. In late90s Jobs again became the CEO of the company and be started surprising relations with Microsoft by developing a Macintosh version of office software. Apple also took cost saving measures like streamlining the product line, production of printers. Steve Jobs brought

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