Case Analysis Of Nordstrom Rack

717 Words 3 Pages
Yes, Nordstrom’s strategy is working. The key points in their strategy are to provide excellent customer service, high quality products. They are also continuously trying to be ahead of their competition when it comes to getting the younger and being on the forefront of technology advances. In terms of customer service, they are at the top of their competition because they not only are conscious of the type of people they hire, but also through their return policy. The return policy, simply, is no return policy; there is no time limit and no receipt requirements. This policy helps their customers trust them and the products they sell, because if they are not happy they can return the item without being hassled. In terms of providing high quality products, Nordstrom has opened up an outlet type company, Nordstrom Rack. Nordstrom Rack gives them the opportunity to reach the consumers who are all about the value as well as those who look for sales …show more content…
In MBWA, managers spend a lot of time making informal visits and listening to the employees to get qualitative information, listen to suggestions and complaints. Nordstrom could benefit from this by having the mangers talk with the salespeople and those who have the most direct contact with the customers. By doing this, they will get a better understanding of what not only the employees need, but also what the customers want. This would also help them maintain their standing as one of the companies with the best customer service.

A merger is when two companies agree to combine as a new company. An acquisition is when one company takes over another and becomes the owner. A potential merger could be with TJX Companies, Inc. TJX Companies provides brand names and designer fashions at much lower prices. A merger between the two will not only allow Nordstrom to reach the customers who prefer lower prices but also allow TJX Companies to offer better quality products with more

Related Documents