Carts of Calorado Essay examples

710 Words Jan 11th, 2012 3 Pages
Jean-Marie Le Corre 3 année – Promo 10 IBS – Case Preparation
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Pepsico’s Restaurants

Pepsico is company that originated within the soft drink business with the famous Pepsi. The name PepsiCo appeared in 1965 when the Donald Kendall, former CEO of the company merged the soft drink company with Frito-Lay, a snack food company. Later many others businesses were added, mostly through external growth (PFS was added as a way reduce costs), among which are Pizza Hut, Taco Bell and KFC. A- SWOT Analysis Strengths Diversified yet complementary activities within the food business o Good outlets for distribution of Pepsi fountain sodas Allows more reactivity Highly decentralized organization o Large, while not complete, coverage of the
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C- Decision Carts of Colorado: Do not buy The example of vertical integration has not been a success for PepsiCo. Internal customers do not like to be told what to buy and most of all where to buy it. Moreover, the example of Pepsi with Burger King and Wendy might happen again as numerous competitors of PepsiCo are customers of COC. By being bought by PepsiCo, COC might lose its…

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