Buy.Logy Essay

3405 Words Apr 20th, 2012 14 Pages
“Lord Lever famously said that half of the money spent on advertising is wasted - but he had no way of knowing which half.”
Studies how the buying decisions take places deep within consumer subconscious minds, that we’re not aware of what is driving them. Buyology study on a journey of shopping discovery on that will put governments on alert and cause upheaval for a multibillion dollar industry whose secret marketing weapon finally has been uncovered.
Study reveals how the consumer brain so significant that it is to psychology what DNAis to molecular biology, provides the explanation sheds light on a wide range of consumer behaviours.
It explains why a simple smile from a salesperson can compel consumer to spend more money, why video games
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These are basically brain scanners that highlight areas of the brain that are stimulated when they see and react to advertising.
I have always, always, always been interested in the psychology of choice and buyer behavior and this book explains the science and surprise behind how we react to familiar ads.
The other thing I liked about the book is that it gives you a glimpse about what makes Martin Lindstrom one of the premier branding experts in the world today; his curiosity and passion. This book is a documentation of his journey from curiosity about what works and why. In as much as this book pulls global resources to answer these questions, it’s an engaging report on what happened in the process and what Lindstrom learned.
Studies show "it takes as little as 2.5 seconds to make a purchasing decision." Companies today know they have less than 2 seconds to catch your eye, lure you in and make you a customer - hook line and sinker., Buy.ology takes us on a behind the scenes look at what sells and why we are lambs to the slaughter when it comes to buying "stuff." Lindstrom dispels myths like how, for example, sex may grab our attention, but it doesn't sell. Using one of the largest neuromarketing studies, Lindstrom attempts to look past what we say and figure out why we do what we do and how our brain responds to all of the incoming stimuli.

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