Business Management Case Study Analysis Of The Red-Gate Company

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Introduction
Every company has a different method in training their employee to become more productive and work efficiently. The main objectives of this case study report is to analyze the method used by the assigned company which is the Red-Gate company. The company is being analyzed on the method they used in making their employee more productive in their field of work. There are two methods that are being chosen and analyzed which are motivation and job satisfaction. This case study report will clearly explaining on how the Red-gate company uses these methods in training their employee to their level best and resulting in higher productivity.
Firstly, Red-Gate Company is a software company that providing “ingeniously simple” tools for technology
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The factor that they used is the interesting and challenging work which they issued a challenge called “Coding by the Sea’. In November 2009, the CEO Neil Davidson, issued a challenge to Red Gate employees. He sent an email round the company which stated, “If you fit the bill, have a sense of adventure, are willing to try something new and are free … You will be living in a house and you can’t bring partners. In return, we’ll pay all your expenses (including a small beer allowance), you’ll get to work with people you might not have worked with before, in a way you haven’t worked before, and produce something …show more content…
The famous terms used for this type of motivation is the carrots and stick. The carrot and stick approach are very familiar and used by most managers to workplace motivation. This method blends rewards (the carrot) with punishment (the stick) to induce a desired behavior (such as getting a mule to pull a cart). Dangling a carrot in front of a mule entices the mule to move forward for a bite, thus rewarding the mule for moving forward. At the same time, the mule moves away from the stick, avoiding punishment. If the mule doesn't move forward, there's no reward, and it gets struck by the stick. Many leaders use a carrot and stick approach to motivation in the workplace. (Dickson,

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