Buffalo Wild Wings Essay

1269 Words Jun 21st, 2014 6 Pages
Buffalo Wild Wings: Situational Analysis

Buffalo Wild Wings: Situational Analysis
Background
Buffalo Wild Wings (BWW) is a well-known restaurant chain in the U.S. that was founded in 1982 by Jim Disbrow and Scott Lowery (Whitfield, 2012). Located in 47 US states, BWW has more than 800 outlets, more than half of which are franchising (Stern, 2012). In 2010 the company opened its subsidiary in Canada. Total company’s assets have approximately $500 million (Stern, 2012). BWW restaurants specialize in chicken wings under unique sauces. The outlets also have sport bars with large menus including various salads, burgers and appetizers. For the visitors, in the restaurants big TV screens have been installed to allow everyone watch popular
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This is one of the company’s greatest feature and advantage over the main competitors and creates greater entertainment value for their guests. For instance, a guest can enjoy wings, watches their favorite sports or play poker at once. BWW has also introduced Buzztimer application on Androids and iPhones that is demanded by guests (Buffalo Wild Wings Marketing Plan, n.d.).

Main Competitors
BWW restaurant chain has two main competitors: Hooters, which has the similar menu and focuses on chicken wings, and Doghouse Grill, which is situated close to BWW and attracts the same clients (Buffalo Wild Wings Marketing Plan, n.d.). BWW’s competitors also provide TVs for watching sports. Detailed competitive grid for BWW and its competitors is presented in Table 1.
Table 1. Competitive grid for BWW and its competitors. Restaurant | Strengths | Weaknesses | Prices | Promotions | Buffalo Wild Wings | * Known for chicken wings under signature sauces * National restaurant chain * Sports focused * Buzztime trivia games * A full bar (for instance, 30 beers on tap) | Relies only on chicken wings | * Wings - $6.5 * Burgers, salads – approximately $10. | * Beer and wings * Wings special offers * Discount coupons | Doghouse | * Known for tri-tip steaks * Sports focused * Local dishes | Local brand, no national recognition | Salads, burgers, sandwiches - $7-10. Fries -

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