Buffalo Wild Wings is an American restaurant and sports bar, most well known for their Buffalo-style chicken wings and dozen sauce choices. Their menu features appetizers, burgers, tacos, salads, and desserts, as well as a full stocked bar. Each restaurant has a sports theme, walls covered in television, usually broadcasting any time of sports game currently playing, and decorated with different local teams merchandise from the location. Although they have opened locations outside of the United States in Canada, Mexico, Philippines, the United Arab Emirates, Saudi Arabia, Oman, and India, they have not yet broken ground in Europe. By entering the Italian market, they would be able to enter the European Union for further expansion.
An Italian …show more content…
As the world’s leading pasta producer, Barilla would be able to provide pasta and sauces for Buffalo Wild Wings’ new locations around Italy, as well as provide Pan di Stelle, another of their brands, which sells dessert biscuits and chocolate snacks. They would be using a localization strategy, where firms customize their products to local conditions, keeping cost pressures low, allowing for an Eclectic Paradigm, meaning they can exploit the location economies, also keeping costs low and profits …show more content…
They could try to mitigate this issue with the joint-venture with Barilla, which is a well known Italian company already. Another problem that could arise would be corruption, since in some Italian cities, the Mafia intimidates business owners to provide monetary contributions in order for them not to sabotage businesses. It may also be difficult to compete with other businesses who often operate illegally, such as paying employees under the table, meaning they do not have to worry about taxes. On the opposite side, There are several opportunities for a Buffalo Wild Wings, such as the fact that soccer is very popular in Italy, especially Serie A, so capitalizing on the sports culture in each city would be simple. Italian’s are also big on food, drinks, and entertainment, which Buffalo Wild Wings would obviously be providing. Buffalo Wild Wings also utilizes outdoor seating, which would work perfectly with Italy’s warmer weather and large smoking population. The tourism industry is also very prevalent in the cities recommended, especially with Americans, who are already familiar with Buffalo Wild Wings, meaning they would be drawn toward the restaurant they already
An Italian …show more content…
As the world’s leading pasta producer, Barilla would be able to provide pasta and sauces for Buffalo Wild Wings’ new locations around Italy, as well as provide Pan di Stelle, another of their brands, which sells dessert biscuits and chocolate snacks. They would be using a localization strategy, where firms customize their products to local conditions, keeping cost pressures low, allowing for an Eclectic Paradigm, meaning they can exploit the location economies, also keeping costs low and profits …show more content…
They could try to mitigate this issue with the joint-venture with Barilla, which is a well known Italian company already. Another problem that could arise would be corruption, since in some Italian cities, the Mafia intimidates business owners to provide monetary contributions in order for them not to sabotage businesses. It may also be difficult to compete with other businesses who often operate illegally, such as paying employees under the table, meaning they do not have to worry about taxes. On the opposite side, There are several opportunities for a Buffalo Wild Wings, such as the fact that soccer is very popular in Italy, especially Serie A, so capitalizing on the sports culture in each city would be simple. Italian’s are also big on food, drinks, and entertainment, which Buffalo Wild Wings would obviously be providing. Buffalo Wild Wings also utilizes outdoor seating, which would work perfectly with Italy’s warmer weather and large smoking population. The tourism industry is also very prevalent in the cities recommended, especially with Americans, who are already familiar with Buffalo Wild Wings, meaning they would be drawn toward the restaurant they already