Brand Me Essay

939 Words Oct 28th, 2012 4 Pages
Brand Me
Chia-chun Chen
Student ID: 2030309

A Chinese poem says that:

The longest distance in the world is neither between life and death, but is that I am just behind you, and you are not aware of that I love you.
(Amy Cheung,” Single bed in purse”) The love poem not only can be used in the intelligence field, but also in the workplace where competition and pressure are emphasized. Personal brand is a significant part for marketing yourself.

Definition of personal branding
Nowadays, it is time to do personal brand, it is not about how excellent you are, but how you market yourself and what value you provide. (Montoya & Vandehey, 2002; Keller, 2008) This is also the most important and most basic
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I set a good example to let others trust me and then follow me. As affirmation of personal behavior in the target market is considered to be superior, and reliable. (Mauer, 2005) Due to my effectiveness in this role, the company trained me as a future manager, and I was given the added responsibility of dealing with the staff members’ problems and providing support as necessary.

After I graduate from MSc Marketing I will look for a job which is in marketing and also related to beauty industry and hotel which are my previous experience a in my own country, both of them are service industry. I am confident that I can use good communication skills to face customers and use a different point to marketing them due to my wide professional knowledge. Furthermore, I can be a leader in few years and make people associate to me if they need. I will make a great atmosphere in a whole team, and try to listen to my team members’ opinion and give them my respect. In my future career, I will not only apply skill which I have learned, but also have to develop my potential which I have not known. Reference
Cheung, A. (1997). Single bed in purse. China: Imperial crown.

Cooley, M. (2010). Root canals, Job search, and the art of personal branding, from Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity. NJ:

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