Brad's Drink Case Study

Company History Pepsi-Cola, originally called “Brad’s Drink”, created by Caleb Davis Bradham, was made from a mix of sugar, water, caramel, lemon oil, nutmeg, and other natural additives and was originally marketed as a healthy cola, which helped aid digestion. This drink was the humble beginnings of the food and beverage power house now known as Pepsi-Co, Inc. (2009 Trade Ideas, Inc. // Built Creative, n.d.).
Caleb Bradham was born on May 27th 1867, in Chinquapin, North Carolina, he attended the University of Maryland School of Medicine In the hopes of becoming a doctor while working part time as a pharmacy apprentice(2009 Trade Ideas, Inc. // Built Creative, n.d.). Before he was able to attain his dream of becoming a doctor a family crisis forced him return to his family home in North Carolina. Shortly after his return to North Carolina he opened a drug store in downtown New Bern where he created “Brad’s Drink” in 1893 (2009 Trade Ideas, Inc. // Built Creative, n.d.). Bradham served his new drink out of the soda fountain in his drug store with great sucess.
Playing off of the medical term for dyspepsia, which means indigestion, Bradham renamed “Brads Drink” to Pepsi-Cola in 1898 to further market the drink as a “healthy” cola, after he purchased the trade name “Pep Cola’ from …show more content…
In 1903 the demand for Pepsi-Cola caused the company to outgrow its drug store origins and prompts Bradham to move the bottling operations of Pepsi-Cola syrup to a rented warehouse. Out of this rented warehouse Bradham sells 7,968 gallons of Pepsi-Cola syrup in his first year of operations(“Pepsi Cola’s Long, Winding History,”2017). Pepsi-Cola’s new name was officaly trademarked on June 16th, 1903 and Bradham’s neighbor designed the first Pepsi logo, and ninety-seven shares of stock were issued (“Pepsi Cola’s Long, Winding