Essay about Bmw Marketing Strategy

881 Words Mar 29th, 2008 4 Pages
For the purpose of this assignment, I will choose BMW, the luxury automobile maker that has established a mark for itself in the luxury car segment with its high performance cars. BMW is a powerful brand that is truly experienced by car lovers all over the world as a symbol of performance, power and luxury, all combined into its power packed machines that are treat to watch, drive and possess. That's why, it is truly known as the "Ultimate driving Machine".
BMW has been able to live on to its brand's promise due to three major factors: consistency, patience and a simple, upbeat message. It has been beating the drum for the last many years that BMW offers customers the ultimate driving machine. BMW is very, very consistent in providing the
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No one can better explain the feeling behind the wheels of a BMW car than a motor enthusiast. As soon as you push your feet against the throttle, the strong horsepower behind the power packed BMW machines take you into a different world altogether. It is this strong feeling associated with driving a BMW that car lovers find it extremely difficult to switch to a different brand after driving a BMW machine.
Brands like Mercedes have been associated with luxury, quality and precision engineering. BMW has gone a step ahead and established itself as a brand associated with luxury, quality and precision engineering, all packed into a power packed vehicle full of performance.
The whole feeling of owning a BMW gives a sense of thrill, excitement and enthusiasm to the buyer. When you are driving an invigorating, sculpted machine such as the BMW, all five senses confirm one belief – you are ALIVE! The sense of sight, hearing, touch, smell and taste all stand out when you are behind the wheel of the class-leading BMW's.
Smashing your brand requires attention to every detail beyond the logo. It covers every signal, every tone, touch or shape of your product. BMW has exactly done this. It has perfectly delivered the promise made by the brand all over the years by producing cars that perfectly lives up to the claims made by the BMW brand: Luxury, Superior engineering and performance, all packed into a car that provides the ultimate driving experience.

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