Bmgt Activity Essay
To do this, the team oversaw the design of an Android version of the Motorola RAZR, which used to be the best-selling phone in the world. The hope of the executive team is that past customers who loved the RAZR will really love the new ultra-thin smartphone—the Droid RAZR. As with other products produced by Motorola, the Droid
RAZR was designed by a team of individuals. To understand how this team approach is …show more content…
The next step in developing a concept phone, of course, is actually building it. And this is where teamwork comes in. For one thing, you need a little diversity in your expertise.
An electronic engineer, for example, knows how to apply energy to transmit information through a system but not how to apply physics to the design and manufacture of the system; that‘s the specialty of a mechanical engineer. And engineers aren‘t designers— the specialists who know how to enhance the marketability of a product by adding aesthetic value.
In addition, when you set out to build any kind of innovative high-tech product, you need to become a master of trade-offs—in Motorola‘s case, the compromises resulting from the demands of state-of-the-art