Big Brother : Have New Advertising Models Become Too Aggressive And Intrusive?
Background Knowledge@Wharton sat down and interviewed Joseph Turow in August of 2012 about the advertising agency. Turow is a professor of communication at the University of Pennsylvania’s Annenberg School and also the author of a book titled “The Daily You: How the Advertising Industry is Defining Your Identity and Your Worth” (Knowledge@Wharton, 2012). The New York Times referred to Turow as “the ranking wise man on some thorny new-media and marketing topics (University of Pennsylvania: Annenberg School for Communications, 2016). Wharton was interested in Turow’s perspective on the question of whether the internet empowers consumers or does it make them more vulnerable to manipulation by companies and potentially the government (Knowledge@Wharton, 2012)? Turow agreed that both statements might be correct, but the balance definitely tilts toward the latter. Marketing and advertising practices have experienced a shift of the years and there is definitely an increase in the intrusive practices that are challenging traditional marketing/publishing ethics.
The “Big Brother” interview with Dr. Joseph Turow highlights many interesting issues that should be concerning to consumers. One of the main issues addressed by the article and by Dr. Turow’s book is how to strike a balance between convenience and privacy as it applies to online tracking of consumers. Dr. Turow explains that…