Times have changed. Throughout the United States and many other countries have begun or already have many positive and productive changes to how they handle civil rights, including homosexual rights, basic freedoms to those of color, and equality for all genders. Not only has ways in which civil rights are viewed as times have changed, but so has technology. Instead of having to physically go out and talk to other people, the internet and many websites, specifically social networking sites, allow for communication between almost anyone, as long as every person has internet connection, no matter where they are. A major controversy that has recently come up is ad targeting among social networking websites, specifically Facebook. Ad targeting
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“Targeting allows advertisers to find the best potential matches for their brand and products, and allows for the most efficient use of the advertising feature. It also helps prevent an ad from being served to an individual who doesn 't fall under their desired demographic.” (Vreeland) Sometimes, though, the ads are unwanted and are bullying. These are the instances in which the money that will be made from the ads will not be equal to the backlash received from targeted ads. Due to the fact that ads are targeted on people’s specific demographics and not just everyone it can come off as some ads being racist, sexist, homophobic, etc. When anything comes off as being one of the things previously mentioned and is related to company or corporation it can lead to bad publicity. Users of social media websites, like Facebook, put their trust into the websites and the people who run them to protect their information, make their space on the website a safe space, etc. When a social networking website receives bad publicity it can cause its users to lose trust with them. “When an organization fails to follow through with promises, customers, employees and partners are more likely to question the truthfulness of all the organization 's current and future messages. Regaining trust can be difficult and time-consuming. Mistrust expressed by word of mouth and through social media can take years to repair and often can only be remedied by the number of vocal supporters eventually outnumbering the critics.”
“Targeting allows advertisers to find the best potential matches for their brand and products, and allows for the most efficient use of the advertising feature. It also helps prevent an ad from being served to an individual who doesn 't fall under their desired demographic.” (Vreeland) Sometimes, though, the ads are unwanted and are bullying. These are the instances in which the money that will be made from the ads will not be equal to the backlash received from targeted ads. Due to the fact that ads are targeted on people’s specific demographics and not just everyone it can come off as some ads being racist, sexist, homophobic, etc. When anything comes off as being one of the things previously mentioned and is related to company or corporation it can lead to bad publicity. Users of social media websites, like Facebook, put their trust into the websites and the people who run them to protect their information, make their space on the website a safe space, etc. When a social networking website receives bad publicity it can cause its users to lose trust with them. “When an organization fails to follow through with promises, customers, employees and partners are more likely to question the truthfulness of all the organization 's current and future messages. Regaining trust can be difficult and time-consuming. Mistrust expressed by word of mouth and through social media can take years to repair and often can only be remedied by the number of vocal supporters eventually outnumbering the critics.”