The article on the Upfront website title You Are Being Watched, by Elizabeth Lazarowitz, describes how companies are gathering as much information about you as possible, by what you do online, so that they can show you digital ads that match your tastes. Put in a nutshell, many people are noticing that everything they do online is tracked and used to create a profile of you based on your likes, interests, and even feelings. The author describes how this works; first, anything you do online is saved in a file, called a cookie. This allows advertisers to see what you have been searching and what you like. Next, Advertisers use this data to place relevant ads on the websites you frequently visit. The author toughs on her hope that people we be
