Ben And Jerry Ice Cream Company Case Study
What is Corporate Social Responsibility and why companies take part?
• Corporate Social Responsibility (CSR) is defined as the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner. Many corporation are taking social responsibility towards environment, gender issues, and health issue and may other.
• The reason Corporate Social Responsibility is important to companies is because it helps them succeed, through encouraging shared values and social license. It helps in benefiting companies and benefiting the society at the same time. CSR demonstrates to both consumers and the media that the company takes an interest in wider social issues that have no direct impact on profit margins. Healthy social relation can impact buying decisions where customers seek to make an ethical purchase.
Ben & Jerry’s Ice-cream
• The Ice-Cream company was started by Ben Cohen and Jerry Greenfield. They both were childhood friends from New York. Ben and jerry did a course in Ice-Cream making from Pennsylvania state university. Ben & Jerry Ice-cream Company was opened on May 5th 1978 with a $12000 investment in the business. Their first store …show more content…
The company has shown involvement in community involvement, diversity, employee relation, environment, international relation, marketplace practices and fiscal responsibilities. The company has taken part in various social events like the LGBT, climate issues, and discrimination at work. The company also given opportunities to various people in the community by providing them with training and experience required at a workplace. It has also supported people internationally like the fair trade agreement. Overall, Ben and Jerry ice cream Company has gained a lot supports from the people past year and has helped them grow this