Dannon a fresh dairy product manufacturing company was founded in 1942 having Danone as a parent, which is one of the leading global food and Beverage Company as well as one of the largest health-focused food companies in the world. It produced proactive leading health brand such as Activia, bottled water, and other baby nutrition.
Danone founder Isaac Carasso started his work as an opportunity to help children who suffered intestinal disorder not having enough healthy nutrition following world war-I in Spain. His son moved to U.S in 1942 during the German invasion and started Dannon Company in New York, but soon went back to Europe and rebuilt Danone, which he started before moving to U.S. After many transactions of selling, buying, merger, …show more content…
Dannon Institute focused on children's nutrition education by collaborating with health professionals and academic professional on nutrition (Marquis, Pooja, Tolleson, & Thomason, 2010, p. 3, 7). Communicating to its customers with nutrition education will help the society to focus on children’s well-being. By having consumer health as a center of focus on its research and product development, communicating Corporate Social Responsibility activities to consumers would give them an opportunity to learn health benefits, which eventually could add economic and social values to Dannon as a company. Some of the challenges will be communicating its genuine Corporate Social Responsibility commitment as part of the company strategic …show more content…
Being a food company donating money, time and collaborating with the National Breast Cancer Foundation using the "Give hope with Every Cup" campaign is a big deal from the Corporate Social Responsibility perspective (Marquis, & Thomason, 2011, p. 2). By communicating such a corporation and company values to the stakeholder, Dannon can receive valuable internal feedback for adjusting its Corporate Social Responsibility activities. Exchanging information with customer and community helps to grow brand visibility and product penetration ultimately resulting financial
Danone founder Isaac Carasso started his work as an opportunity to help children who suffered intestinal disorder not having enough healthy nutrition following world war-I in Spain. His son moved to U.S in 1942 during the German invasion and started Dannon Company in New York, but soon went back to Europe and rebuilt Danone, which he started before moving to U.S. After many transactions of selling, buying, merger, …show more content…
Dannon Institute focused on children's nutrition education by collaborating with health professionals and academic professional on nutrition (Marquis, Pooja, Tolleson, & Thomason, 2010, p. 3, 7). Communicating to its customers with nutrition education will help the society to focus on children’s well-being. By having consumer health as a center of focus on its research and product development, communicating Corporate Social Responsibility activities to consumers would give them an opportunity to learn health benefits, which eventually could add economic and social values to Dannon as a company. Some of the challenges will be communicating its genuine Corporate Social Responsibility commitment as part of the company strategic …show more content…
Being a food company donating money, time and collaborating with the National Breast Cancer Foundation using the "Give hope with Every Cup" campaign is a big deal from the Corporate Social Responsibility perspective (Marquis, & Thomason, 2011, p. 2). By communicating such a corporation and company values to the stakeholder, Dannon can receive valuable internal feedback for adjusting its Corporate Social Responsibility activities. Exchanging information with customer and community helps to grow brand visibility and product penetration ultimately resulting financial