Socially responsible investing

By investing on companies, investors seek to promote the growth and development of the company in anticipation of good results. They thus play a role in promoting the activities of the corporation towards making profits. For example in emerging markets, many large retailers employ children to make garments. By investing in such a retail company the investor is providing the necessary funds to promote child labor- an issue most often opposed in the society. Thus an investor is also socially responsible to the society through the investment he makes. Thus ethical investment is sometimes also referred to as “socially responsible investment…

Sustainable Investing (SI), and its corporate counterpart, Corporate Social Responsibility (CSR) have been widely discussed over the past decades. As an ethically oriented investment strategy when it was founded in1960s, SI (or originally Socially Responsible Investing) gradually shifted to a broader approach including environmental, social, corporate and financial factors in late 1990s. Like its counterpart, early-CSR referred to corporate philanthropy and social relations in 1950s. The concept…

Brand equity can be a strategic tool to survive in the highly competitive global world. Willingness to invest in socially responsible activities is not a cost or constraint for the company, but a source of competitive advantage (Yoo, 2015). Effective use of corporate social responsibility and brand management can distinguish a bank from its competitors and create a distinct and favorable place in the mind of the customer. Despite the possible benefits of CSR, very few studies conducted on CSR…

In his controversial article, the social responsibility of a business is to increase profits; He vehemently expressed his position that the sole purpose of a business is to maximize the wealth of its shareholders (Friedman, 1970). However, Friedman was not completely against the stakeholder view, his main position is that unless a profitable motive could be establish for investment in social responsibilities, then they should not be undertaken. Stakeholder Theory In sharp contrast to shareholder…

implement global CSR frameworks” (Lim, A. et al. 2012). “International treaties on CSR-related issues constitute another source of world society pressure" (Risse, Ropp, and Sikkink 1999; Lim, A. et al., 2012). When treaties are ratified by governments, privates power brokers and government in the country, encounter mounting pressure to follow the guidelines of the treaty. In retrospect, the more a country is connected with international bodies, the more the country’s government and corporations…

From marketing’s viewpoint, literature has recognized that companies benefit from CSR through getting customers positive product and brand evaluations. Many recent academics argued about how CSR and corporation 's values have an influence on consumer behaviour. Christopher, Luke (2013) suggested that, “Values directly influence an individual 's beliefs on a wide range of topics, which in turn affect the individual 's (environmentally or socially directed) behaviour.’’ When companies know more…

Brief summary of the article The main idea of this article is about the views and practices of corporate social responsibility, corporate governance, global corporate citizenship in the context of a globalized economy and global markets. The author discusses the five core concepts for an integrated strategy for corporate engagements, which includes corporate governance, corporate philanthropy, corporate social responsibility, corporate social entrepreneurship, and global corporate citizenship. …

Summary of Key Findings InvestCo. has a written company commitment to customers, people (employees), shareholders and communities. Aligned with this commitment, InvestCo. actively supports their employees by investing in a small team fully dedicated to developing and implementing activities in support of employee engagement feedback. In addition to resourcing employee engagement activities, InvestCo. has also, on occasion, integrated support and improvement of employee engagement items into…

Coca-Cola for example faced allegations which were stated by the NGO movement. according to these allegations, there was presence of pesticides in coca cola products were reported according to the test conducted by a variety of agencies, the company was responsible for water shortage for the communities living around Coca-Cola bottling plant, pollution, and distribution of toxic waste as ‘fertilizer. To combat these allegations the CSR measures taken by Coca-Cola were the installation of…

The Importance of the Triple Bottom Line Boyd Watson Columbia Southern University The triple bottom line is an accounting framework that incorporate three parts: social, environmental (or ecological) and financial performances. The triple bottom line measures how an organization impacts people, the planet, and profits on both a local and a global scale. The triple bottom line can be a valuable tool to support sustainability goals for companies. Many businesses have adopted the triple bottom…