Going through a merge places strain on the culture of both companies as one generally assimilated into another leaving behind “reduced trust, satisfaction, and productivity among the organization” (p.16). Relationships that Ben & Jerry’s created will suffer if they enter a merger simply for financial reasons. In a time of financial crisis, good leaders should “find those more interesting solutions even if they do not readily fit into the current financial model or valuation method” (235). Entering a merge contradicts the image Ben & Jerry’s Homemade Ice Cream Inc. created, and they may lose profitable relationships as a consequence for the financial based …show more content…
will ultimately lose respect from stakeholders because the decision contradicts their values. Before making a decision, it is vital for leaders to engage in conversations with all stakeholders, especially because they may have insight and ideas that allow the company to remain independent. Cohen himself said “to grow is to die,” so the community expects the company to act based on their values rather than financial gain (265). Ben & Jerry’s claims to be a value-led business, therefore the decisions made about the company must focus on the values and commitment they have to the stakeholders and community rather than personal