Discussion: Alignment with Quantitative Studies
Sustainability and Profitability of small businesses in the Beauty Salon Industry
Problem Statement
Small beauty salon business owners account for 308, 111 establishments in the United States (U. S.) in 2017 (U. S. Beauty Salons Industry Report, 2017). Between 1997 and 2014, the salon businesses increased by 68%, but their sales decreased by 5 percent in 2016 (U. S. Small Business Administration [SBA], 2017). The general business problem is that some business owners are unable to predict the control of customer retention and their business profitability. The specific business problem is that some business owners in the salon industry do not know the relationship between their customer retention …show more content…
The independent variables are three personalized interaction, demographic factors, and relationship results. The dependent variables are relationship results, business profitability, and customer retention. The targeted population consists of four hundred nine customers from a variety of salons using an online approach from Facebook, email, and forums. The implication for positive social change will equip small business salon owners to create a space for inspiration, collaboration, and exchange that includes the potential to improve customer over cultural avenues for sustainability and profitability.
Quantitative Research question?
What is the relationship between customer retention, demographic factors, personalized interaction, relationship quality, relationship results, and business profitability?
Hypotheses
Null Hypothesis (H₀): There is no statistically significant relationship between (a) customer retention, (b) demographic factors, (c) personalized interaction, (d) relationship quality, (e) relationship results, and (f) business …show more content…
This theory used to explain leadership based on the premise that leaders are able to inspire followers to change perceptions, motivations, and expectations. The following key constructs underlying the theory (a) idealized attributes, (b) idealized behaviors, (c) intellectual stimulation, and (d) inspirational motivation (Northouse, 2016). As applied to this study, the transformational leadership theory holds that I would expect the independent variables (transformational leadership constructs), measured by the questionnaire survey, to predict the effect of personalization on long-term relationships with hair stylists and customers (Banyte, Gadeikiene, Rutelione, & Kakneviciene, 2016).
The relations between dimensions of personalized interaction and dimensions of relationship quality discloses that the personalized contact has the strongest impact on all relationship quality dimensions (trust, satisfaction, and commitment) (Banyte et al., 2016). Other studies indicate the element of personalized contact has the strongest impact on both loyalties to the hair stylists and to the hair salon (Banyte et al., 2016). Figure 1 is a graphical depiction of the transformational leadership theory examines customer retention.Idealized
Sustainability and Profitability of small businesses in the Beauty Salon Industry
Problem Statement
Small beauty salon business owners account for 308, 111 establishments in the United States (U. S.) in 2017 (U. S. Beauty Salons Industry Report, 2017). Between 1997 and 2014, the salon businesses increased by 68%, but their sales decreased by 5 percent in 2016 (U. S. Small Business Administration [SBA], 2017). The general business problem is that some business owners are unable to predict the control of customer retention and their business profitability. The specific business problem is that some business owners in the salon industry do not know the relationship between their customer retention …show more content…
The independent variables are three personalized interaction, demographic factors, and relationship results. The dependent variables are relationship results, business profitability, and customer retention. The targeted population consists of four hundred nine customers from a variety of salons using an online approach from Facebook, email, and forums. The implication for positive social change will equip small business salon owners to create a space for inspiration, collaboration, and exchange that includes the potential to improve customer over cultural avenues for sustainability and profitability.
Quantitative Research question?
What is the relationship between customer retention, demographic factors, personalized interaction, relationship quality, relationship results, and business profitability?
Hypotheses
Null Hypothesis (H₀): There is no statistically significant relationship between (a) customer retention, (b) demographic factors, (c) personalized interaction, (d) relationship quality, (e) relationship results, and (f) business …show more content…
This theory used to explain leadership based on the premise that leaders are able to inspire followers to change perceptions, motivations, and expectations. The following key constructs underlying the theory (a) idealized attributes, (b) idealized behaviors, (c) intellectual stimulation, and (d) inspirational motivation (Northouse, 2016). As applied to this study, the transformational leadership theory holds that I would expect the independent variables (transformational leadership constructs), measured by the questionnaire survey, to predict the effect of personalization on long-term relationships with hair stylists and customers (Banyte, Gadeikiene, Rutelione, & Kakneviciene, 2016).
The relations between dimensions of personalized interaction and dimensions of relationship quality discloses that the personalized contact has the strongest impact on all relationship quality dimensions (trust, satisfaction, and commitment) (Banyte et al., 2016). Other studies indicate the element of personalized contact has the strongest impact on both loyalties to the hair stylists and to the hair salon (Banyte et al., 2016). Figure 1 is a graphical depiction of the transformational leadership theory examines customer retention.Idealized