The purpose of this paper is to create and describe the marketing plan for Eli’s Beauty Service, which will offer a variety of spa and salon services to a specific target market. I will describe the target market and the place where my business will be located and how the location caters to my target market. Additionally, I will describe how my business will be promoted and advertised in order to inform and publicize the business to my target market. Moreover, I will provide a three-month budget layout for advertising via different sources that cost money. Finally, I will describe how the success of specific marketing efforts will be measured.
According to Longenecker, …show more content…
I will promote my business and the services it provides both locally and statewide. My business “will appeal to individuals” by offering “quality services and products at competitive rates even after the promotional periods” (Company Analysis, 2015). Eli’s Beauty Services will offer one-stop shop salon and spa “services and build its competitive edge by striving to achieve its desired” position in the market (Company Analysis, 2015). My promotional mix will consist of various channels such as “a business website, direct email, local radio, and social networking sites such as Facebook and Instagram. Customers will know what my business offers through advertisements and visiting the business website that will list available packages, services, special offers, photos, and …show more content…
In this marketing plan I have describe my business, its target market, and the place where it will be located. I have also identified my location strategy and how the chosen place caters to my target market. Furthermore, I have reviled my business promotion and advertisement strategy and its use to inform people and publicize the business to my target market. I have also provided a three-month budget layout for advertising via different sources that cost money. Moreover, I have described how my business will measure the success of specific marketing efforts and the use of the data for future promotional activities. Lastly, my business will be established in a “place where customers and potential customers can notice very easily, and where we may avoid losing customers to competitors” (Company Analysis,