Baokhanh Essay

3050 Words Jun 26th, 2015 13 Pages
IN GENERAL Store layout and visual merchandising are factors that contribute to the uniqueness of a store. The exterior and interior of a store convey several messages about the store to the consumers. The building that houses retail store, (whether new or old) and the exterior design of the store are important aspects of the design of the store. Marquees, walkways, entrances, doors, display windows, the height and size of the building, colors and materials used, and theft prevention are some of the key factors to be kept in mind while developing a store's exterior.

Managing space is the first and foremost concern of almost every retailer, when it comes to designing the store's interior. Space is always an expensive and scarce
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A retailer can resort to many forms of presentation such as idea-oriented presentation, item-oriented presentation, price lining, color presentation, vertical merchandising, tonnage merchandising and frontal presentation.

Prevention of losses due to merchandise pilferage is a major cause of concern for all retailers. This issue should be addressed at the initial stage of store design. The retailer can use many electronic security systems like CCTV and EAS for the prevention of such losses. Thus, by appropriately integrating the various elements of store design (both exterior and interior), a retailer can create an excellent image of itself in the target customer's mind.

* Time—If a customer is in a hurry or the store is crowded this can change the way information is processed. The customer may not have time to consider all the brand alternatives and this will affect what they purchase. * Pointofpurchase displays can attract attention to a brand and produce a greater likelihood of purchasing that brand. For example, an endofaisle display featuring a particular brand of snack food will increase purchases of this brand over normal shelf sales. * Color—colors mean different things to different cultures, and the store (or website) needs to have full understanding of colors and their meanings. Colors are used to affect customers and in most cases they won’t even know it! In the US red is an energy color and is often used to

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