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1433 Words May 28th, 2015 6 Pages
'H2O' - organic/ethnic restaurant in Geneva, Switzerland (Business Plan)

This restaurant business plan is for H2O, a new medium-sized restaurant located in a trendy neighborhood of Geneva, Switzerland. H2O's emphasis will be on organic and creative ethnic food. An emphasis on organic ingredients is based on H2O's dedication to sustainable development. Additionally, the restaurant uses local foods when possible, reducing their dependence on fossil fuels used for transportation, etc.

H2O offers a trendy, fun place to have great food in a social environment. Chef has a large choice of ethnic ingredients and recipes. H2O forecasts that the majority of purchases will be from the chef's recommendations. Ethnic recipes will be
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Most important to H2O is the financial success which will be achieved through strict financial controls. Additionally, success will be ensured by offering a high-quality service and extremely clean, non-greasy food with interesting twists. H2O does plan to raise menu rates as the restaurant gets more and more crowded, and to make sure that they are charging a premium for the feeling of being in the "in crowd."

The area is in need of a warm and friendly place with excellent food. A place where you always know you will get the best of everything. H2O's will feature a cozy dining room. Comfortable furnishings and decor with warm tones. It will be the perfect place to stop in for a bite, for a drink or for a small business meeting. For extra comfort and to please a large group of people we will make up special platters for customers. The menu will be inspired from different countries' specialties and appeal to diverse customers. Adding value will be an interesting business lunch menu with specialties every day. The menu will change but keep the favorites. Prices will be competitive with other upscale restaurants in the area. However, it is the strategy of H2O to give a perception of higher value than its competitors, through its food, service and entertainment. The restaurant will be open seven days a week.
We will offer special theme nights to

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